06/19/2026
What an inspiring morning with the American Marketing Association Northeast Wisconsin community at the Resch Expo. ☕👏
A special thank you to Melanie Draheim for sharing such a thoughtful and impactful presentation on Marketing that Means Something.
The idea that true differentiation happens when we balance mindset, empathy, and logic…not just in marketing, but in how we build brands, relationships, and experiences. Melanie’s perspective was a powerful reminder that the most memorable marketing isn’t always the loudest; it’s the most meaningful.
Thank you to the Resch Expo team for hosting us, our AMA NEW board members for making events like this possible, and all of the local marketing professionals who joined us this morning. It’s always energizing to connect with such a creative, talented, and passionate community.
Here’s to creating marketing that feels more human, more intentional, and more meaningful.
