09/08/2026
The “cheapest protein” isn’t cheap anymore.
Whey prices are up more than 50% since January — tight dairy supply, plus GLP-1 demand pulling harder than ever.
The reason people defaulted to whey protein is disappearing fast.
The OG gold standard is back.
-7 egg whites per scoop.
-25g protein.
-6.5g BCAAs.
-4 clean ingredients — nothing else in the tub.
From the farm to your shaker.
The OG standard - the one every protein still gets measured against today.
What’s your protein choice?
