Vidler's 5 & 10

08/17/2026

VIDLER'S ENTERS THE 21st CENTURY!

Big news for us -- just installed new POS register system that accepts all tap, chip or swipe payment systems you might have. We'll still take cash, too, of course!

Here, our Vidler-ette Julia demonstrates how easy it is and needed about 37 seconds of training 'cause she's young and knows how this inter-cyber-space stuff works. Don and Cliff have been in remedial class all day asking "where's the button" and "why is the machine yelling at us."

08/08/2026

You can never have too many Bills stress balls to start the season.

07/30/2026

See below...

Rumor has it there are some great history books for sale at Vidler's 5 & 10! 😉

Thanks for supporting the local retailers who continue to support me.

For all the ways to buy "Who Put the 'East' in East Aurora?" and my other books, visit www.robertlowellgoller.com.

07/24/2026

Some may recall that the precursor to Reunion Weekend was Racing Day & Reunion Weekend when it first started in the early 1980s.

There were sulky horse races on Girard , and some trotters and buggies parading on various streets in the village. Those stopped many years ago, but the spirit remains as alums come home for this year's reunion weekend.

07/22/2026

Welcome back to all EAHS alums for Reunion Weekend!

Things kick off with EA's very popular 'house' band, Never Ben, playing at this Thursday night's 'Backyard Bash' behind the store. Friday night is the community "Reunion at the Rink" from 7 to 10 at the Classic Rink on Riley St.

Individual class parties and gatherings Friday and Saturday; and the EA Summer Street Festival & Sidewalk Sale on Saturday.

Hope we see you around town or in the store!

07/15/2026

With summer in full swing, we, OK, me, love to post pics of our out of town visitors coming to the store on their vacation travels. Most recent family, friends, classmates, frat brothers and family of friends who have stopped by the store include our cousin Sue Vidler Rakow (Bob’s youngest daughter) and EAHS ’69 alum; Bob Portin Hamilton '76 and Chi Psi brother; Stu Williams Hamilton '81 and younger Chi Psi brother; and Amy Cassidy, sister of classmate Garret Cassidy Negri.

And they didn't come to the store, but just because we're great friends and Hamilton '78 classmates -- and we looked spiffy in our Norge jerseys when we attended a World Cup game in Boston: Tom Hanshaw, Jay Maloney, John Ernst, Don Vidler

07/03/2026

If you’re an avid Hallmark fan in particular, or a Christmas movie enthusiast in general... to shamelessly steal from the hit musical, Hamilton, come and see...

“The store where it happened, the store where it happened...”

“Holiday Touchdown – A Bills Love Story” was filmed extensively in East Aurora, with many scenes in our store. Including the big reveal that helped solve a mystery!

If your summer fun-cation or stay-cation includes a visit to Western New York, be sure to swing by to see where Morgan and Gabe trod our floors!

And if you can’t get here in person, the movie will be part of Hallmark’s “Christmas in July” and airing on the Hallmark Channel this Sunday, July 5, 12 to 2 PM, Eastern.

Hallmark Channel Synthetic Cinema International Holland Roden

06/30/2026

Kind of funny, but every year with the first hot spell of weather, we get several phone calls asking if we have air conditioning.

Old structures, old family, old business... but we can assure you that we have all the modern building amenities including A/C, hot and cold running water, and electricity!

C'mon in and do some cool shopping at Vidler's !