09/13/2022
Amazon brand registry is so important to all brands on Amazon, we have worked with a majority of brands and there is always a common theme of annoyance. We get it... we totally get it, brands want to make sure they are represented correctly but they all tend to sit on 1 of 3 situations when it comes to Amazon:
1. Already available on Amazon, retailed by a variety of small retailers who buy from a wholesaler or even a joblot on facebook. They don't care about your future goals, KPIS and likely have never even communicated with you.
2. You retail the product yourself, you're the only one selling and are in complete control of your brand. Not only is this exciting, it also extremely labour intensive and complex... Moving you away from the core of your business and what you actually enjoy doing! Resulting in common and costly mistakes.
3. You sell direct to Amazon themselves via Vendor Central, they have the expertise and knowledge to take your brand to new heights, but being truthful this only works on a 2 way partnerships for huge daily used brands such as P&G, Unilever and Reckitt Benckiser... If you do not fall into this calibre, control can be a real issue. Amazon only care about driving as many consumers to the platform as possible, resulting in them price matching with other retailers outside of the platform and affecting your other routes to market.
There is a 4th option, work with a partner and this is where Kantaru Retail comes in! Email us today if you are looking to for a trustworthy, professional and reliable Amazon brand partner to support your growth
on the world’s leading marketplace.
