What's Good

09/05/2026

What's Good in the wild! Mason jar juicer. So smart!

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09/05/2026

Where would you hang this is in your home?

Come visit us. Take home a piece of local art the next time you refill. 💚

"Climb" by Kat Cramer
36" x 24"

09/03/2026

When I was growing up, I assumed women were equal to men. I was raised with the belief I could do anything, be anything. I'm certain this was because strong women made it their job to pave the way. We need those voices again -- even though it's 2026 -- to stand up for women's health, universal childcare, the environment, and equity in education, at work, and access to financial assistance. Who will take the reins? I believe it's all of us. Stand up, be loud, vote with your dollars and actions. Vote. 💚

09/01/2026

🦬 Wyoming! We need you! You are the only state we don't have customers in! 🦬

To lure you into our eco-friendly online store, we are offering a $25 gift card to the first 2 orders shipped from and to Wyoming!

Please help us complete the map!
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We just shipped an order to Norway, making it the 26th country we have customers in. To be fair, included in this list is Puerto Rico and US Virgin Islands. (As Puerto Rico suffers for lack of water – and representation – it seems right to include them.) Our 25th was China, marking for us a victory greater than all of them combined. With so many products made in China, it just felt good for us to ship our little package there. Justice of sorts, no matter how imbalanced.
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Canada was our first and until tariff wars sullied our relationships, it was also our second biggest customer base after the United States. Of course, being the kind, eco-citizens they are, many of our products come came from Canadian companies. This is a story for another day.
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This brings me to the US. We have had customers in 49 states, including the non-contiguous states of Alaska and Hawaii since 2023. Our one holdout is Wyoming. 
Why?
Some of our customers have proffered logical reasons such as Wyoming’s small population. Hmm. While it’s true Wyoming is at the bottom of the list, coming in around 600,000, it still doesn’t make sense when Vermont, Alaska, and the Dakotas are right behind. AND it certainly doesn’t explain why the US Virgin Islands with even fewer people have become customers.
Another customer suggested that Wyomingites are homesteaders, living off the land, making their own soaps and personal care products and therefore have little need of eco-friendly products. Is this true?

If you know someone in Wyoming, please give them a nudge. We’d love to have them — and complete our objective of having customers in every state.

Read the test of the story by visiting: shopwhatsgood.com/blogs/goodnews
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08/22/2026

Come visit us at What's Good!
You choose, online shopping at shopwhatsgood.com
OR
Pop in to our store in Fairport Village Landing!
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08/12/2026

♻️

08/12/2026

Thank you Emily!

I stopped by What's Good yesterday and heard they’re hosting a recycling event tomorrow from 6 to 7 p.m. at the shop. I’m going to try to stop by and would love to see some familiar faces.

08/04/2026

Summer Shop and Stroll!
August 6 from 4-8 pm!
All are welcome! We just liked the song!
Check out ALL THE SHOPS, each one has something special to offer. If for nothing else, come out in droves just to say hello and support your local small businesses. Each business has a vendor or two that's also local so not only do you support ourFairport economy you support local makers throughout the region. We'd love for you to shop but even just showing up is welcome. And appreciated. Spread the word. 💚

05/10/2026

Mothers of all kinds should absolutely be celebrated and respected and have all the same opportunities, freedoms, and rights as fathers. And in a sense, we're all mothers (all genders). We are all responsible for the well-being of each other whether it's a neighbor, a family member or someone living 4000 miles away. We share this earth, all of us. It's our responsibility to take care of each other, including creatures, and to be stewards of the air, the water, and the land. For all of you who take this responsibility seriously, we celebrate you today, too. 💚

🎨Thank you for inspiring us with your window art.

🪽A special hug to all of you whose moms are no longer with us.

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04/28/2026

Good news! Our best selling dish cloth covers are back! 🥰

Great for outdoor dining, potluck dishes, hostess gifts and simply storing food in your fridge.

WHAT'S GOOD
* Reusable — lasts and lasts
* Adjustable — fits various shapes and sizes
* Breathable — no sweating of leafy greens and condensation
* Effective — food does not dry out
* Healthy — no toxins
* Washable
* Plastic-free
* Screen-printed and sewn by hand
* Biodegradable/Compostable
* 100% GOTS Certified organic cotton
* Made in South Africa by Halo, a company that cares about people and the environment

Shop online (click product link) or if you're in NY, stop in to our shop in Fairport Village.