Arm's Reach

Arm's Reach Our goal is to redefine the way we experience scent by celebrating diversity and honoring the stories that shape us.

🚨GIVEAWAY ALERT 🚨YOUR FIRST IMPRESSION MATTERS.You experienced BLACK IV. Now we want to hear what stayed with you.Was it...
07/07/2026

🚨GIVEAWAY ALERT 🚨

YOUR FIRST IMPRESSION MATTERS.

You experienced BLACK IV. Now we want to hear what stayed with you.

Was it the opening? What memory did it unlock? Which scent can you not stop thinking about?
Leave your first impression for a chance to win one of three full size bottles of your favorite scent.

HOW TO ENTER:
🎥 Record a video (15 to 60 seconds) sharing your first impression of BLACK IV and your favorite scent.
📅 Post it by July 21st, 2026.
🏷️ Tag Arm’s Reach and two friends who would love these scents.
 #️⃣ Use .

Winners announced July 27th, 2026.

No purchase necessary. Comment below tagging two friends, follow Arm’s Reach, and make sure you’re subscribed to our email list to enter this way.

perfume

BLACK IV ships this week. City on a Hill. In Not Of. Juna. If yours is on the way, tracking arrives soon. Questions? hel...
06/22/2026

BLACK IV ships this week.

City on a Hill. In Not Of. Juna. If yours is on the way, tracking arrives soon.

Questions? [email protected].

06/20/2026

So so so grateful for Avoke Hof! You have made baby Chauncey so happy!

I have wanted this fragrance since I was a teen and opening the package today was a dream come true! Thank you all so much for seeing me and continuing to pour into our relationship!

The recognition is mutual.People showed up. Purchased before anyone had to convince them. Sent it to a friend, unprompte...
06/19/2026

The recognition is mutual.

People showed up. Purchased before anyone had to convince them. Sent it to a friend, unprompted. This is the vision being seen, plain and simple.

To everyone who claimed their BLACK IV before anyone told you to, thank you. You are the proof.
Tap to claim yours. Tag someone who needs to see themselves in this too.

06/18/2026

Arm’s Reach has officially launched!

Join me as I walk through the discovery kit for our debut collection, BLACK IV, (pronounced Black Ivy) which translates the Black academic experience into scent!

Link to purchase in bio!

BLACK IV is live.Built on research conducted inside Black academic spaces during my time at Harvard, this collection is ...
06/17/2026

BLACK IV is live.

Built on research conducted inside Black academic spaces during my time at Harvard, this collection is less a product and more a translation of something I’ve been studying and living for years: that luxury isn’t aspirational, it’s about recognition. Of who we are, where we come from, and what’s already ours.

Discovery Kits are available now. This is the first wave, and I’m so grateful you are here for it!

Link in bio.

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Hermitage, PA
16148

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