05/15/2026
Somebody out there is probably sitting on a great product thinking there’s no market for it because every conversation is about AI, automation, or whatever the next big tech wave is.
Meanwhile people still have regular human needs all over the place.
Seeing a billboard for an Apple Shuffle made me laugh at first, but honestly… it makes sense. There are absolutely people that want music without notifications, apps, group chats, ads, tracking, and 85 distractions. Just press play and go.
That got me thinking about how much business is about finding your people, not trying to sell to everybody.
Not everybody wants the newest thing.
Not everybody wants more tech.
Not everybody wants their toaster connected to wifi.
The Apple Watch was supposed to kill traditional watches years ago. Instead, old school watches are having a comeback. Why? Because people buy things for different reasons.
Some people want craftsmanship.
Some people want nostalgia.
Some people want simplicity.
Some people just want things that feel real.
I honestly think the next decade of business belongs to niche communities and overlooked markets. The people everybody ignores while chasing mass scale and trends.
So stop waiting around worried your business isn’t “what’s hot.”
Go find your people.
That’s the business.