This company began as a 12-month bikini calendar featuring top women ATV racers from around the world and was called ATV’s Most Wanted, developed by Susan Parker. The calendar was such a hit that Susan decided to turn it into a clothing line and from there it started to take off. However, Susan felt the name ATV’s was too limited so she changed it to DSS for Dirt Street Snow to widen the market. S
usan Parker began her racing career when she was 15 years old, in 1995. Susan was one of the top female racers in a male dominated industry. Her very first year racing she won the men’s district 6 Motocross Championship; she was considered an expert at the age 17. Susan had competed in both men’s and women’s expert divisions in motocross, flat track, and TT racing on ATV’s. Throughout Susan’s racing career she was featured in many top magazines including Dirt Wheels, ATV Sport, ATV 4-Wheel Action, local newspapers and more. Susan was featured in the box set Huevos Grandes 1, 2, 3 from H-Bomb Films. The video images of Susan Parker from the Huevos Grandes, were used in a Sony Playstation Game, ATV Quad Power Racing. Susan Parker was also given the opportunity to start boxing professional but when a contract was presented, Susan turned it down because her heart was into the racing industry. Susan Parker has continued to meet many and work with many of the top racers and celebrities throughout her racing career. She also participated in the “Quad Build” episode on American Chopper with Paul Jr. Susan continues to have a love for the racing industry and all of those involved. She has remained committed to the offroad industry and the clothing line has allowed her to promote and show her dedication to the industry. Susan now travels all throughout the United States with her clothing and accessory line at some of the world’s biggest mudding offroad events.