DSS Most Wanted

DSS Most Wanted Retired Professional ATV Motocross Racer. Susan wanted to promote women in the ATV industry of racing. It did exactly that. Designs.

This company began as a 12-month bikini calendar featuring top women ATV racers from around the world and was called ATV’s Most Wanted, developed by Susan Parker. The calendar was such a hit that Susan decided to turn it into a clothing line and from there it started to take off. However, Susan felt the name ATV’s was too limited so she changed it to DSS for Dirt Street Snow to widen the market. S

usan Parker began her racing career when she was 15 years old, in 1995. Susan was one of the top female racers in a male dominated industry. Her very first year racing she won the men’s district 6 Motocross Championship; she was considered an expert at the age 17. Susan had competed in both men’s and women’s expert divisions in motocross, flat track, and TT racing on ATV’s. Throughout Susan’s racing career she was featured in many top magazines including Dirt Wheels, ATV Sport, ATV 4-Wheel Action, local newspapers and more. Susan was featured in the box set Huevos Grandes 1, 2, 3 from H-Bomb Films. The video images of Susan Parker from the Huevos Grandes, were used in a Sony Playstation Game, ATV Quad Power Racing. Susan Parker was also given the opportunity to start boxing professional but when a contract was presented, Susan turned it down because her heart was into the racing industry. Susan Parker has continued to meet many and work with many of the top racers and celebrities throughout her racing career. She also participated in the “Quad Build” episode on American Chopper with Paul Jr. Susan continues to have a love for the racing industry and all of those involved. She has remained committed to the offroad industry and the clothing line has allowed her to promote and show her dedication to the industry. Susan now travels all throughout the United States with her clothing and accessory line at some of the world’s biggest mudding offroad events.

DSS MOST WANTED — ESTABLISHED BUSINESS OPPORTUNITYAfter a great deal of thought and consideration, I have made the diffi...
09/04/2026

DSS MOST WANTED — ESTABLISHED BUSINESS OPPORTUNITY
After a great deal of thought and consideration, I have made the difficult decision to offer DSS Most Wanted for sale.
Many of you know that I had previously considered stepping away from the business, but ultimately decided to give it one more year. Unfortunately, after being diagnosed with cancer, I missed many events this year and was forced to take a step back. After reflecting on where I am in life and what is best for the future of the business, I believe it is time for a new chapter.
BUILT FROM EXPERIENCE AND PASSION
Before starting DSS Most Wanted, I spent years actively involved in the off-road industry as a professional ATV racer. My experience as a racer provided me with firsthand knowledge of the sport, the people, the events, the products, and the culture that make the off-road community unique.
DSS Most Wanted was built from that experience and from a genuine passion for the industry.
Over the years, I have invested significant time, resources, hard work, and personal commitment into building the business, developing its reputation, establishing vendor relationships, participating in events, and creating a recognizable brand.
DSS Most Wanted has also been my primary source of income, which makes this decision particularly significant and personal.
AN ESTABLISHED BUSINESS WITH SIGNIFICANT POTENTIAL
DSS Most Wanted is an established business with a history of event participation, a recognizable brand, existing inventory, specialized equipment, established vendor relationships, and significant opportunities for future growth.
The business has primarily operated through event sales, with relatively limited investment in traditional marketing, social media advertising, online sales, and digital promotion. While DSS Most Wanted has an established website and social media presence, I have not had the time or resources to fully develop those areas.
That is where I believe one of the greatest opportunities exists for a new owner.
I believe DSS Most Wanted has significantly more potential than I have been able to realize operating the business largely on my own.
A buyer with a strong marketing background, an established presence within the off-road industry, additional employees, a business partner, spouse, or family members who can share the workload could potentially take the business to an entirely different level.
With increased marketing, a stronger e-commerce strategy, expanded social media and digital advertising, additional event participation, and greater manpower, there is substantial opportunity to grow the existing revenue base.
The LED whip light product line alone represents an area with significant potential for expansion through both event sales and online retail.
This is an opportunity to acquire an established foundation rather than starting a business from the ground up.
WHAT IS INCLUDED
The sale includes a substantial collection of business assets, equipment, inventory, intellectual property, and established business resources, including:
• DSS Most Wanted trademark
• Multiple purchased domains
• 2022 Chevy Silverado High Country 3500 diesel dually with Transfer Flow Transfer Tank and Electric Pump System
• 2016 Continental Cargo with Forest River Living Quarters 5th Wheel Custom Vending Trailer
• Existing inventory
• Predator 9500 Quiet Generator with warranty
• Vinyl cutters
• Heat press
• Computers and business files
• Extensive event displays and equipment
• Specialized racks and merchandising displays
• Pop-up canopies with DSS Most Wanted branded tops
• Backdrops
• Specialized event lighting, including the Batman logo light
• Additional equipment and business assets
• Established vendor and business contacts
• Product and supplier information
• Training and transition assistance
There are far too many individual assets and details to include in one post. Additional photographs will be taken when I return to Pennsylvania this week, and I am willing to meet with serious prospective buyers so they can personally inspect the inventory, equipment, displays, truck, trailer, and other business assets.
TRANSITION AND DUE DILIGENCE
I am willing to work directly with the new owner during the transition and provide training and information to help facilitate a smooth handoff.
I also currently have three additional events scheduled and would be willing to discuss incorporating those events into the transition as part of the sale.
For qualified and serious prospective buyers, I am willing to provide historical tax returns and additional business financial information as part of the appropriate due-diligence process.
The truck and trailer have been properly maintained, and I have always taken great pride in the quality, condition, and professional presentation of DSS Most Wanted.
Anyone who knows me personally can attest to the level of care I have put into both the business and its equipment.
QUALITY AND REPUTATION
Quality has always been a priority.
Every product offered through DSS Most Wanted was selected with the expectation that it needed to meet the standards I would personally expect as an off-road enthusiast and former professional racer.
The brand was built on more than simply selling products. It was built through years of involvement in the off-road community, event participation, relationships, and a commitment to offering products I could stand behind.
THE NEXT CHAPTER
This is a significant personal decision for me.
DSS Most Wanted has been my life, my livelihood, and a major part of my journey within the off-road industry. I am proud of what I have built and grateful for the customers, vendors, event organizers, fellow racers, friends, and supporters who have been part of that journey.
I am not selling because I believe the business has reached its limit.
I am selling because I believe someone with the right resources, time, marketing ability, and vision can take DSS Most Wanted much further than I have been able to take it on my own.
My goal is to find the right buyer, individual, couple, or family who recognizes the value of the existing foundation and is prepared to invest the time and effort necessary to grow it.
There is an established brand here. There is inventory, equipment, infrastructure, vendor relationships, event history, and a product line with room to expand.
The foundation is already built. The next owner gets the opportunity to build upon it.
SERIOUS INQUIRIES ONLY
This is a serious business opportunity, and I am looking for a serious and qualified buyer.
Please message me privately with your name, contact information, and a brief description of your interest and relevant experience.
I am not interested in providing detailed business information to individuals who are simply curious or seeking information for personal purposes. Confidentiality and discretion will be expected throughout the process.
I want to find someone who understands what DSS Most Wanted is, recognizes what has already been established, and sees the opportunity that remains.
It is time for my next chapter. My hope is that this sale allows DSS Most Wanted to begin an exciting new chapter of its own.
DSS Most Wanted — established, recognized, and ready for its next owner.Carter Off-Road Park, LLC Gregory Lake RV Park Muddy Bottoms ATV & Recreation Park Deep Creek ATV 2.0 RedneckRaveRednecks with Paychecks OffroadRush Cartel Group Rush Off-Road Fastrax Mudbog Outback Atv Park Taylor County Boondocks Mud Park Mudslingers Offroad Trails Ocean Pond Mud Bog BCC Concerts

Custom whip light flags 😁🤘
08/09/2026

Custom whip light flags 😁🤘

Some of the custom riding trash bags from the weekend. 😁🤘
08/09/2026

Some of the custom riding trash bags from the weekend. 😁🤘

Representing my hype chains 🤘😁 Yeah yeah yeah representing 🤘
08/09/2026

Representing my hype chains 🤘😁 Yeah yeah yeah representing 🤘

Yeah yeah yeah representing 🤘
08/09/2026

Yeah yeah yeah representing 🤘

Hype Chains all weekend long at Pikes Offroad, MO.
08/07/2026

Hype Chains all weekend long at Pikes Offroad, MO.

07/30/2026

Available at the Music and Mudfest in Missouri at Pikes Offroad

Address

Lebanon, PA

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