10/18/2026
🎣 **Big news—and a heartfelt thank you—from Fish On! Custom Rods!**
Every time you walk through our door, trust us with a custom build, recommend us to a friend or stop by to share a fishing story, you help this shop grow. These new additions are possible because of you, and we’re grateful.
We’re proud to announce that Fish On! is now an **authorized dealer for:**
🌀 **Galvan Reels**
🎣 **St. Croix fly rods and fly rod blanks** for your next custom build
⚙️ **St. Croix conventional rods and rod blanks**, along with **SEVIIN baitcasting and spinning reels**
🕶️ **Maui Jim sunglasses**, available exclusively at our Little Rock store October 25, 2026
**And coming in November 2026: Smith polarized sunglasses!**
They join a shop filled with brands we’re proud to share with anglers, fly tiers and outdoor enthusiasts:
🎣 **Rods and reels:** Scott, Thomas & Thomas, Ross, Abel, Minamoto, CTS and Kabuto.
🪶 **Fly lines, flies and streamside essentials:** Airflo, Cortland, Umpqua and Oros.
⚒️ **At the tying bench:** Renzetti, Dyna-King, HMH, Norvise, Tiemco and Semperfli.
🛠️ **For your next custom build:** blanks and components from CTS, Kabuto, Ijuin, Thomas & Thomas, Snake Brand and Perfect Agate Guides of Europe.
🌲 **More than a fly shop. A way of life.**
Fly fishing is at the heart of Fish On! We love the craft, the learning and the feeling of a well-made rod in hand. Just as much, we treasure what surrounds it: coffee before daylight, a familiar stretch of river, teaching someone their first cast and sitting down together when the day is done.
Those moments are why the outdoors means so much to us—and why you’ll find a little more here than fishing gear.
👕 **Apparel and accessories from Duck Camp, Simms, Sendero, BlackStrap and Fishe Wear, plus Pendleton socks**—for mornings on the water, afternoons around town and the journey between.
☕ **Angler’s Coffee and Onyx Coffee Lab**, with brewing essentials from **AeroPress, Fellow and Hario**—because sometimes the day’s first good memory happens over a cup of coffee.
🏕️ **Jetboil**—for hot coffee and warm meals at the campsite, beside the creek or along the trail.
🥃 **Bourbon Barrel Foods, Pink House Alchemy and Graza**, with drinkware and accessories from **High Camp Flask, Rolf Glass and Viski**—for gathering around the table, passing something good to a friend and telling the fishing story one more time.
🏡 **Distinctive vintage décor, pillows, throws, furniture and sporting art**, including pieces from **Chandler 4 Corners, Old Wood Signs and Vintage Direct Lamps**—for making home or cabin or hunting camps a place that reflects the waters, woods and adventures you love.
📚 **Books, Field Notes notebooks, Rustico leather goods and Bob White art cards**—for quiet evenings, handwritten notes and memories worth keeping.
Whether you’ve been with us for years or have yet to visit, we look forward to helping you prepare for your next day outdoors—and hearing about it afterward.
**Thank you for helping Fish On! grow. We’re grateful for our community here at home and the friendships that reach far beyond it.**
📍 **15400 Chenal Pkwy, Suite 200, Little Rock, Arkansas 72211**
🛒 Visit **fishoncustomrods.com**, or stop by the shop. We’d love to see you.
