03/14/2021
"Forward thinkers don't copy. They don't compete—they create. They also don't look at what others have done.
Never make it your goal to compete. Instead, do everything you can to dominate your sector in order to avoid spending your time chasing someone else. Don't let another company set the pace; make this your organization's job.
Stay ahead of the pack. Make it so that they want to chase you and try to be like you, not the other way around. This doesn't mean that you shouldn't study others' best practices in industry trends; however, you want to make it your job to take those concepts to another level.
How do you dominate, you may wonder?
The first step is to decide to dominate. Then the best way to dominate is to do what others refuse to do.
That's right—do what they will not do. This will allow you to immediately carve out a space for yourself and develop an unfair advantage. Let me be clear: I want an unfair advantage if I can create one. Though I am always ethical, I never play fair. I seek out ways in which I can get an unfair advantage—and one surefire way to do this is to do what others won't.
Find something they cannot do, maybe because of their size or their commitment to other projects, and then exploit that. "
From the book "The 10X Rule" by Grand Cardone.📚