Sergenian's Floor Coverings

Sergenian's Floor Coverings We're experts in flooring sales and design. And we can't wait to help you find the perfect floor cove

Throughout Madison, Dane County, and Southern Wisconsin, locally-owned Sergenian’s Floor Coverings is known as the premier provider of flooring for residential, new home, and commercial applications. Our showroom features a great selection of carpet, ceramic tile, natural stone and granite countertops, hardwood, laminate and area rugs. And we have been an advocate for “green” with renewable produc

ts like cork, linoleum, and bamboo and Wisconsin’s first carpet and pad reclamation program. We showcase all the top brands like Mohawk, Karastan, Shaw, Milliken, Armstrong, Mannington, and many others. Our sales professionals will give you the advice you need, and we pride ourselves on maintaining the best installation staff in Dane County. Sergenian’s is independent and family-owned but maintains strong affiliations with Flooring America, Stainmaster, and The StarNet Commercial Flooring Cooperative. Broad selection, guaranteed installation and unparalleled after sales service make Sergenian’s Floor Coverings the “Smart Choice” for your carpet or flooring needs.

The right flooring can bring an entire space together. Our team is here to help you find a style that complements your f...
07/29/2026

The right flooring can bring an entire space together. Our team is here to help you find a style that complements your furniture, reflects your taste and makes your home feel complete.

07/23/2026

Thinking about adding a stair runner? Flooring Specialist Molly shares what makes them such a popular choice for homeowners.

Ever wonder how a custom rug comes together? These two hand-knotted rugs were recently made for us in Kathmandu, Nepal, ...
07/21/2026

Ever wonder how a custom rug comes together? These two hand-knotted rugs were recently made for us in Kathmandu, Nepal, and feature our logos from the 1960s and 1980s. Still on the loom, they offer a glimpse into the craftsmanship and attention to detail that goes into every rug we offer. Stop by our showroom to see that same level of artistry in area rugs sourced from around the world.

07/17/2026

Sergenian's waterproof flooring sale is happening now! For a limited time, save up to 30% on premium waterproof flooring brands, including COREtec. Stop by our showroom to explore your options and find the perfect fit for your home.

07/10/2026

From your first showroom visit to the final installation, our team is here every step of the way. But don’t just take our word for it — hear it from our customers.

The 1970s brought us s**g carpet, earth tones and plenty of memorable design trends, but this may be one of our favorite...
07/08/2026

The 1970s brought us s**g carpet, earth tones and plenty of memorable design trends, but this may be one of our favorite finds from the decade. Archived in a Sergenian's photo album, this handcrafted rug depicting our showroom reflects the artistry, craftsmanship and attention to detail that have always been part of who we are.

Happy 4th of July from all of us at Sergenian's! Our showroom is closed today, but we'll be back to our normal business ...
07/04/2026

Happy 4th of July from all of us at Sergenian's! Our showroom is closed today, but we'll be back to our normal business hours on Monday. Wishing you a relaxing and festive holiday weekend!

07/03/2026

Some color combinations are worth celebrating. These patriotic pairings feature a selection of American-made flooring and tile we're proud to carry at Sergenian's.

If you're drawn to texture and understated elegance, this month's staff pick is for you. Flooring Specialist Kimmer sele...
06/29/2026

If you're drawn to texture and understated elegance, this month's staff pick is for you. Flooring Specialist Kimmer selected this hand-knotted rug, crafted in India from premium New Zealand wool. Its subtle pattern, neutral palette and large textural knots bring a simple, calming Scandinavian look and feel to any room. Stop by our showroom to see it in person and discover more handpicked selections from our team!

Daylene's Supper Club, a new restaurant from Kalahari Resorts & Conventions, is bringing a true Midwestern supper club e...
06/25/2026

Daylene's Supper Club, a new restaurant from Kalahari Resorts & Conventions, is bringing a true Midwestern supper club experience to the shores of Lake Delton. Our team installed flooring throughout the space, from the dining rooms and bar area to the bathrooms and kitchen. This project includes a custom ceramic mosaic tile wall mural in one of the dining rooms that evokes the feeling of long summer nights on the lake. Every detail was thoughtfully selected to complement the warm, welcoming atmosphere that defines the supper club experience.

Address

Madison, WI

Opening Hours

Monday 9:30am - 8pm
Tuesday 9:30am - 5:30pm
Wednesday 9:30am - 5:30pm
Thursday 9:30am - 8pm
Friday 9:30am - 5:30pm
Saturday 9:30am - 4pm

Telephone

+16082711111

Website

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