07/30/2026
When we buy from a small American business, we often tell ourselves we’re “supporting” them.
But what if we have it backward?
If a maker creates something with better ingredients, better materials, and genuine care—and that product works better, lasts longer, or improves our daily lives—perhaps they’re supporting us, too.
Buying well shouldn’t feel like charity. A good product earns its place in your life.
In his latest essay, “Who’s Really Supporting Whom?”, Randy explores this idea through the perfect analogy: the difference between cheap corporate pizza and a thoughtfully made Neapolitan pizza.
Swipe through the carousel, then read the full essay at the link in our bio.
What do you think: Are you supporting the maker—or is the maker supporting you?
