StoryBrand

StoryBrand 📣 Most businesses don't have a marketing problem.
💬 They have a messaging problem.
🎯 Clarify your message so people buy.

🚀 Get expert marketing in minutes with StoryBrand.ai
✅ Start free trial now👇
StoryBrand.ai

❌ “Artisan, ethically sourced coffee crafted by expert baristas." vs.✅ "Coffee worth waking up for."❌ "Full-service resi...
09/15/2026

❌ “Artisan, ethically sourced coffee crafted by expert baristas."

vs.

✅ "Coffee worth waking up for."

❌ "Full-service residential and commercial relocation solutions."

vs.

✅ "Nothing breaks, whatever it takes."

❌ "Licensed plumbing services for residential and commercial properties."

vs.

✅ "Leak-free or it's on me."

❌ "Optimizing operational efficiency through data-driven transformation."

vs.

✅ "Our Dashboard is where your data gets decoded for decisions."

❌ "Comprehensive tax preparation and planning for individuals and businesses."

vs.

✅ "Tax Strategy: Keep more of what you make."

❌ "Empowering individuals to unlock their fullest potential."

vs.

✅ "Coaching That Creates Confidence."

👀 Notice the difference?

The second version is easier to repeat. 🔁

Why does this matter?

The more repeatable your message, the more it spreads.

Make your message repeatable and watch your brand grow.

Ready to create messaging that sticks?

Comment “HELP” & we’ll send you our free guide. 💬

Ready to create messaging that sticks? 👀👇There are 4 Rules of Messaging that every piece of your marketing should follow...
09/14/2026

Ready to create messaging that sticks? 👀👇

There are 4 Rules of Messaging that every piece of your marketing should follow.

Want to get the full list?

Comment "HELP" & we'll send you our FREE guide! 💬

09/14/2026

Meet a friendly face from the StoryBrand team! 👋

If you’ve been with us for a while, you’ve likely crossed paths with our amazing Tyler Pigott!

As VP of StoryBrand Certifications, Tyler supports our Certified Guides in tackling business challenges, brainstorming fresh ideas, and scaling their ventures.

And here’s a fun fact: he logs over 125,000 minutes on Spotify annually. Talk about dedication to music! 🎶

Curious about becoming a StoryBrand Certified Guide? Comment “GUIDE” for more info! 👀⬇️

Read your homepage and count how often you say “we,” “our,” and “I” against how often you say “you” and “your.”If you-la...
09/11/2026

Read your homepage and count how often you say “we,” “our,” and “I” against how often you say “you” and “your.”

If you-language doesn’t win by a decent margin, you’ve cast yourself as the hero and relegated your customer to the audience.

Keep reading for some examples:

❌ We're an award-winning agency with 20 years of storytelling expertise."
vs.
✅"Invite your customers into a story and win their business forever."

❌ "Experience our historic property, architecture, and four-star kitchen."
vs.
✅ "Unwind, sleep well, and wake up in a place you love."

❌ "The market-leading platform trusted by the Fortune 500."
vs.
✅ "Give your entire team one platform that helps them get work done."

❌ "Proudly serving this community with a full suite of products since 1954."
vs.
✅"Bank with people who answer the phone and know your name."

Recast your customer as the hero.

Everything else follows.

This is Rule #4 of the 4 Rules of Messaging.

Want the full guide (for FREE)?

Comment “HELP” & we’ll send it to you!

Of course, you blame the failure on yourself or, perhaps, your product.....the market completely ignored you.Most of the...
09/11/2026

Of course, you blame the failure on yourself or, perhaps, your product...
..the market completely ignored you.

Most of the time it's not you or your product.

It's your MESSAGE.

Messages that break these 4 Rules get ignored.

Once you know the 4 Rules, every mistake you've been making will become obvious...

A brand that stops breaking these rules has a serious competitive advantage.

Clarify your message and customers will engage.

Ready to do this for your business?

Comment “HELP” & we’ll send you our free guide to the 4 Rules of Messaging!

Human beings buy one thing: SURVIVAL.Saving money, saving time, easing anxiety, improving health, looking better, feelin...
09/09/2026

Human beings buy one thing: SURVIVAL.

Saving money, saving time, easing anxiety, improving health, looking better, feeling better, gaining status, connecting with the people we love, securing a better future: these are all survival links.

A vitamin brand can say: "22 essential micronutrients in every serving."

Or it can say: "Improve your immune system so you don't get sick."

The customer was never shopping for micronutrients. They were shopping for a survival asset.

This is Rule #2 of the 4 Rules of Messaging.

What does this mean?

A survival link is anything that helps a customer get ahead in life.

The more obviously your message links to survival, the more orders your customers place.

The weaker the link, the more likely they are to ignore you.

Link your message to survival and watch your brand grow.

Comment “HELP” & we’ll send you our free guide to the 4 Rules of Messaging.

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Nashville, TN
37201-37250

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