Shop New Glarus

17/09/2026

Discover a charming U.S. destination in Wisconsin where Swiss culture thrives. You'll find authentic food, festivals, chalet-style homes, and outdoor adventures.

07/09/2026

Happy Labor Day from New Glarus!

Today we’re celebrating the business owners, employees, volunteers and community members who work hard every day to make our little town such a special place to live, work and visit.

Thank you for all you do! ❤️

📸: Casey McCoy Photography

05/09/2026

Wine walk tickets now on sale! 🛍️🍷

01/09/2026

Check out this great article on New Glarus in the September issue of In Business Madison! 🎉

New Glarus Hotel Restaurant
New Glarus Chamber of Commerce
Canter Inn
Alpenhaus Market
New Glarus Brewing Co.

The September issue of In Business Madison is live!

On the cover, New Glarus is getting a fresh look as redevelopment brings new opportunities to one of Wisconsin’s iconic beer towns. Inside, meet Hope Community Capital’s Carrie Sanders, learn how Taliesin Preservation is managing a state treasure and discover this year’s Power 100 list of influential business and community leaders. We also take a look at plans for Fitchburg's new YMCA of Dane County, Inc., the business opportunities surrounding World Dairy Expo and more.

Read the September issue now: https://online.fliphtml5.co

Photography by Sharon Vanorny
Photo illustration by Jess Carter

26/08/2026

Congratulations on this amazing milestone, Brenda's Blumenladen!! 🎉🎉

Back in the summer of 1996, Brenda opened the Blumenladen 🌻🌿🌸 Here we are 30 years later! Thank you to all of our customers and community for your support over the years 🥰 We love what we do and are so happy to be here!

Celebrate with us this weekend! 🥂 Friday, August 28th through Sunday, August 30th, enjoy:
✨️30% off ONE item at the Blumenladen
✨️30% off ONE item at the Boutique
✨️Gift with any purchase of $25 or more
✨️Slushie & snack samples
✨️Enter to win Tribal apparel at the Boutique

We look forward to seeing you this weekend!

26/08/2026

Happy National Dog Day! 🐾

24/08/2026

22/08/2026

20/08/2026

It’s a great weekend to explore New Glarus!

Immerse yourself in rich history, live theater, and unforgettable Swiss culture at the annual Wilhelm Tell Festival in New Glarus, Wisconsin! 🎭✨

From the thrilling live reenactment of Switzerland’s legendary hero to traditional food, yodeling, and alpine horn music, there is something for the whole family to enjoy.

Come for the legendary performance, stay for the world-famous spotted cow beer, authentic pastries, and charming downtown shops! 🥨🍺👉

Grab your tickets today and plan your Swiss road trip! https://wilhelmtellfestival.org/tickets
Wilhelm Tell Pageant - (gates open at noon):
Saturday, August 22, 2026 - 1pm
Sunday, August 23, 2026 - 1pm

Make a weekend of it.

Art in the Park:
Saturday August 22 - 9am - 4pm

New Glarus Public Library Book Sale:
Saturday, August 22, 2026 and
Sunday, August 23, 2026
9am - 3pm both days.

Wilhelm Tell Festival Shop New Glarus New Glarus Art in the Park New Glarus Public Library