The company is registered and based in New York. The business philosophy of this company is to create designs that epitomize fashion trends with a touch of couture, elegance, sophistication and sense of European flair which defines our creative niche in the fashion industry and embodied the company's motto "meant to be seen". The company develops and creates women ready to wear clothing, such as dresses, skirts, blouses, shirts, jumpsuits and cocktail dresses. Samples from of our collection can be viewed at our website - www.viviennepash.com. The brand is targeting consumers in the demographic in the age group of 17 to 50 years. The company is focusing on consumers who are fashion forward and the average shoppers who are always seeking something different, but also unique to give the look and feel of celebrity status. The price point of our products is moderate to designer pricing to maintain our competitiveness in the retail industry. The company is targeting both mid-range and luxury department stores in the retail market. This brand has the potential and the opportunity to capture market share in the retail fashion industry with adequate financial support. The brand foresee enormous growth possibilities once the company has gain consumers acceptance and secure brand recognition within the business of fashion.
