Experience NBC Studios

Experience NBC Studios The Official page for The Shop and The Tour at NBC Studios in 30 Rockefeller Plaza

The Tour at NBC Studios takes you on an exciting journey through NBC Studios in Rockefeller Center where broadcast television was born, showcasing where some of today’s most popular shows are made, right in the heart of Manhattan. The Tour features behind-the scenes access to NBC’s most iconic television studios and video exhibits. The Tour showcases everything involved in television production and highlights the legacy of NBC in Rockefeller Center. Guests will have the opportunity to tour some of the studios where iconic shows like Saturday Night Live, The Tonight Show Starring Jimmy Fallon, and NBC News programs are produced and taped. The Tour at NBC Studios begins and ends at The Shop at NBC Studios, where you will find exclusive apparel and collectibles from your favorite NBC shows. The Shop is located on the lobby level of 30 Rock at Avenue of the Americas/ 6th Ave between 49th and 50th streets. To check availability and purchase a Tour ticket, please go to www.thetouratnbcstudios.com. To shop our merchandise online, please go to www.theshopatnbcstudios.com

09/09/2026

New season, new tee 🤩 Shop the official Jalen Brunson & KATSEYE SNL52 concert tee now at the link in bio!

09/01/2026

A little big post-concert shopping trip!!! For a limited-time, shop new merchandise from Little Big Town at The Shop at NBC Studios in NYC 🎶🖼️ And listen to their brand new album ‘It’s A Dying Art’ now!

08/29/2026

what a time to be in NYC!!! on your way to the garden, swing by the shop to check out the iconic “harry for him” looks from SNL✨🎤 ❤️🪩📸🎀

08/26/2026

To hear the full historical timeline take an NBC Studio Tour today! 
 

Join The Shop at NBC Studios on Monday, July 20th at 11:30AM as we welcome Sheinelle Jones for a signing of her book, Th...
07/09/2026

Join The Shop at NBC Studios on Monday, July 20th at 11:30AM as we welcome Sheinelle Jones for a signing of her book, Through Mom’s Eyes! Register now at the link in bio 🩷

07/01/2026

belloooooo!! minions shop takeover!!!

06/24/2026

came here for merch 😎🩷🏝️

06/23/2026

MYSTERY SNL51 CONCERT TEES ARE HERE!! Celebrate another monumental season by visiting the link in our bio and selecting your size to receive any (1) limited-edition concert tee from SNL51’s iconic host & musical guest lineup 😌

06/16/2026

staying hydrated!!!

05/22/2026

season fifty-one for the books 🙂‍↕️ our snl51 commemorative tee & hoodie is available now!!

Address

New York, NY

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm
Saturday 10am - 7pm
Sunday 10am - 7pm

Telephone

+12126645967

Website

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