Fern & Fable Books

09/04/2026

BIG NEWS!!!
October, we are doing 2 book clubs!

October 1st, join us for our fantasy pick of Knave and the Moon. We did Knight and the Moth for September and have to follow up with this new release.

Fantasy not your vibe? Join us October 15th for Exit Party! This book releases September 15th. We will have them in store ready for you to purchase in time for book club.

Both book clubs will be after the big move and held at our new location at 58 W Granada. We can’t wait to meet and chat about these picks.

09/02/2026

Ginger Pinholster will be at the local bookstore on Friday, Sept. 4, at 7 p.m. to celebrate the launch of her book, 'The Train to Santa Fe.'

09/01/2026

It’s September, which means moving sales are here!
Help us lighten the load we will have to carry across the street by shopping these sales now through Sept 19th!

08/30/2026

We’re in our final 3 weeks at 51 W Granada and I’m all kinds of grateful, nostalgic and excited for the future.

Moving Sales start this week, we will be posting new deals through the month so stay tuned.

First up is our OG logo tees - Now 30% off!
Get a piece of Fern & Fable history before we release the new logo merch in October!

08/27/2026

Next week, we are thrilled to host a book launch at Ormond Collective for Ginger Pinholster. Author Jessica Handler will be joining her in conversation. You will have the chance to purchase books written by both authors!

Light refreshments will be provided.

08/26/2026

08/26/2026

Also: A new dance school has opened on the beachside; Daytona Regional Chamber of Commerce announces 2026 award recipients.

08/19/2026

Exciting changes ahead!

At the end of September Fern & Fable Books and Ormond Collective are going to be merging into one cohesive company - Fern & Fable Books and Collective

Fern & Fable will serve as the brand name for both entities as the bookshop joins the collective space at 58 W Granada Blvd.
*51 W Granada Blvd is open for the next four weeks!*
We know this is super weird and change is hard, so we're walking through the details in our newsletter! Read all about it at https://fernandfable.substack.com/

08/18/2026

We are thrilled to announce we are doing a midnight book release party!!

Details are coming soon.

08/16/2026

Fern & Fable will be closed Monday, Tuesday and Wednesday this coming week. (8/17-8/19)
We will be back Thursday 8/20!

Good news, our sister shop, ormondcollective will be open and ready for you to shop all week!