Second Look Boutique

Second Look Boutique Rochester's sustainable secondhand boutique in the South Wedge. Specializing in consignment, image consulting, wardrobe styling.

We curate everyday brands to high-end designer labels, vintage treasures, and unique homewares at budget-friendly prices.

We’ve never met a vintage we didn’t like, and these are all chefs 💋We have added multiple new vintage items to the shop,...
08/21/2026

We’ve never met a vintage we didn’t like, and these are all chefs 💋

We have added multiple new vintage items to the shop, including many clothing pieces from the 20s-Y2K. You’ll have to stop by to see them all, trust us, they’re worth it! Many from B.Forman Co and Sibleys … true Rochester vintage staples.

Second Look Boutique
709 south avenue
Rochester NY
Free parking lot available

They’re back! The Best of Rochester NY nominations for 2026 are now open - last year, Second Look Boutique was nominated...
08/20/2026

They’re back! The Best of Rochester NY nominations for 2026 are now open - last year, Second Look Boutique was nominated in three categories in our first year of business (we’re still crying) - and we would love to grab your nominations again in the shopping and retail category!

Best boutique, best secondhand, etc all apply - they are all write-in categories.

We would be grateful and humbled for your continued nomination - but either way; we appreciate your support in all the ways you show it Daily! Thank you so much to our awesome community for taking a Second Look!

The link is in our bio and also at CITY bio! Nominations now open through early September.

This past weekend was the South Wedge Festival and we had a BLAST shopping with you all day! Shoppers hit up our discoun...
08/18/2026

This past weekend was the South Wedge Festival and we had a BLAST shopping with you all day!

Shoppers hit up our discount tent on the vendor side, and at our storefront we had a sidewalk sale, live music by Rozlyn Music , and storewide markdowns. We saw many new faces and gave hugs to all our loved, repeat offenders ❤️

We can’t wait for next year!

Stop on in this week for continued summer markdowns, a 50% off rack, Buffalo bills gear, fall staples for back to school, and MORE!

Go South Wedge!

The South Wedge Festival is THIS Saturday from 11-5pm in Rochester NY! 👍There will be a large variety of vendors, food t...
08/13/2026

The South Wedge Festival is THIS Saturday from 11-5pm in Rochester NY! 👍

There will be a large variety of vendors, food trucks, and more throughout South Avenue. Many of the neighboring businesses will have their doors open with specialty sales and promos, features and fun!

At Second Look, our storefront will be open 11-5 and the entire store will be on sale - summer markdowns up to 50% off, and 15% off your purchase otherwise! We will also have:
* 50% off racks lining the sidewalk
* 🥂 and snacks inside
* live music from 11-1pm by Rozlyn Music
* a discount tent right at the top of the festival near our shop (we’re right outside TRU Yoga) with $4 bins!! Come find lululemon, and many brand names you love for less (at 4pm the bins drop to $3!) cash, Venmo, cash app and card accepted

**bring your own bag for the festival tent - we won’t be providing bags!

We, and our fellow Wedge neighbors, can’t wait to greet you to the best area in the city of Rochester! Come and find out for yourself and Go Wedge!

Marc has entered the chat. Marc Jacobs Marc and more, now at Second Look Boutique. Trending designers, styles for all. S...
08/12/2026

Marc has entered the chat. Marc Jacobs

Marc and more, now at Second Look Boutique. Trending designers, styles for all.
Shipping always available.

Second Look Boutique
709 South Avenue
Rochester NY 14620
Complimentary parking lot

Our upcoming Style with Confidence class through Rochester Brainery: Learn. Create. Connect. is happening August 20th - ...
08/11/2026

Our upcoming Style with Confidence class through Rochester Brainery: Learn. Create. Connect. is happening August 20th - with limited seats remaining!

Confidence and leadership coach Sarah Napoli will be on siSarah Napolito how you can grow your confidence through your personal style, while stylist / owner Sarah • Second Look StylinSarah • Second Look Stylinglping to style you based on your individual body type and personal expression. Your ticket also includes storewide discounts, future coupons, bubbly and NA drinks, and light fare.

Class details:
August 20th 6-8pm
709 south avenue Rochester NY 14620

Tickets available at the link in our bio or at www.rochesterbrainery.com , search “second look styling” for our upcoming classes.

free parking lot as well - come join us!

The annual South Wedge Festival South Wedge Festival  is happening August 15th! We will have a vendor tent on the street...
08/06/2026

The annual South Wedge Festival South Wedge Festival is happening August 15th!

We will have a vendor tent on the street (south ave is closed off with vendors, food trucks, live music and more!) - our tent will be a discount tent of all $3-10 markdowns! Our storefront will also be open 11-5 and we will have live music, 🥂 and snacks, discounts, popsicles and more.

Grab your people and see you there!

Address

709 South Avenue
Rochester, NY
14620

Opening Hours

Tuesday 11am - 4pm
Wednesday 11am - 5pm
Thursday 11am - 5pm
Friday 11am - 5pm
Saturday 11am - 4pm

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