Second Look Boutique

Second Look Boutique Rochester's sustainable secondhand boutique in the South Wedge. Specializing in consignment, image consulting, wardrobe styling.

We curate everyday brands to high-end designer labels, vintage treasures, and unique homewares at budget-friendly prices.

We had an amazing time being the fashion showcase at the annual fundraiser Bountiful Baskets and Brunch for the Aurora H...
10/04/2026

We had an amazing time being the fashion showcase at the annual fundraiser Bountiful Baskets and Brunch for the Aurora House Hospice - thank you to the models for your time and support, and to Aurora House (a Hospice House) for having us. Their mission is amazing - please consider supporting! Aurora House Comfort Care Home

Some of the looks featured are still available for sale - send us a message!

We were also included in the news feature - check it out! https://www.whec.com/top-news/aurora-house-fundraiser-draws-250-people-aims-to-raise-20000-for-free-end-of-life-care/

We had an amazing time being the fashion showcase at the annual fundraiser Bountiful Baskets and Brunch for the Aurora H...
10/04/2026

We had an amazing time being the fashion showcase at the annual fundraiser Bountiful Baskets and Brunch for the Aurora House Hospice - thank you to the models for your time and support, and to Aurora House (a Hospice House) for having us. Their mission is amazing - please consider supporting!

Some of the looks featured are still available for sale - send us a message!

We were also included in the news feature - check it out! https://www.whec.com/top-news/aurora-house-fundraiser-draws-250-people-aims-to-raise-20000-for-free-end-of-life-care/

10/02/2026

It’s real it’s real! Over 100+ items just got marked down to 50% off! 🥂

Stop on in this weekend (open until 5 Friday and 11-4 saturday) to find items in every category throughout the store marked down to 50% off. We also put out a ton of new fall merchandise over the past few days as well so it’s definitely a great time to stop in.

We can’t wait to see you!

Second Look Boutique is a curated secondhand consignment store in Rochester NY.Our store is located in the heart of the ...
10/02/2026

Second Look Boutique is a curated secondhand consignment store in Rochester NY.

Our store is located in the heart of the South Wedge and we have new items DAILY. Our sizes range from XXS-4X in varying categories (and we’re always complimented on our size inclusivity), and shoes size 6 (5 online!) to 12.

We carry all seasons online, including men’s, year round on our Poshmark page (the link is in our bio and on our website). See something you like? We’ll hold it for you in the store or we ship off the app for a reduced flat rate.

Consignment is our way of letting our local neighbors make some money back to their pockets - it’s a win win! It’s by appointment only and we’re very popular right now. You can book on our website under the consignment tab.

We host monthly events, offer 🥂most Saturdays, and are always having store discounts. We also let you book your own private sip and shop or other event with us, and we host groups monthly!

Our brands range from vintage to upcycled and repurposed, everyday to mid range labels you love, all the way to designer and luxury. Many new with tag.
Krista Larson, Magnolia Pearl, Mother of Pearl, Eileen Fisher, Vince, Theory, and more to name some of our unique brands. We also carry Alo, Varley, Vuori, and Lululemon (many new with tag pieces)

Come see how we’re more than just a store! Thank you for the support of our small business!

709 south avenue Rochester NY 14620 (complimentary off-street parking as well)

We have a ton of fun upcoming events - mark your calendar! 📆Second Look is on the runway at Fashion Week Rochester - 10/...
09/28/2026

We have a ton of fun upcoming events - mark your calendar! 📆

Second Look is on the runway at Fashion Week Rochester - 10/16 6pm. This will sell out soon!

Halloween at Second Look - come for candy and treats, come in costume to be entered to win a gift card, and we’ll have storewide discounts this day! 🎃👻
11-5 Halloween Fun at Second Look Boutique

Pink Friday Sale! This is a day to support a small business before Black Friday - we will have deals and discounts all day, and a sip and shop from 5-6:30! 💕💕 ***the date in this image is incorrect the event is 11/20 Pink Friday Sale - support local!

Black Friday Sale - stop on by and get great deals on gift cards and unique gifts, 11-5pm Black Friday sale!

Small Biz Saturday! Tons of discounts, coupons, and promos for gift cards and more. We’ll have 🥂 all day as well 11 AM to 4 PM.

It’s a Wonderful Life in the Wedge Festival - December 5! Tons of fun throughout the wedge at all of our businesses. 11-5! It’s a wonderful life in the south wedge annual festival !

Second Look Holiday Party - 5-7pm at Angelinas in the private room, back for year two! Second Look Holiday Party

The perfect way to stop warm this fall is a wrap shawl from Burberry Fall trending styles now available at Second Look -...
09/27/2026

The perfect way to stop warm this fall is a wrap shawl from Burberry

Fall trending styles now available at Second Look - we ship as well!

Second Look Boutique
709 south avenue
Rochester NY 14620

Second Look Boutique will be showcased on the Fashion Week Rochester runway 10/16 - and we are SO excited to showcase th...
09/23/2026

Second Look Boutique will be showcased on the Fashion Week Rochester runway 10/16 - and we are SO excited to showcase the best fashions in our shop 💋

Tickets are now available at fashionweekrochester.org - the event will sell out! We would love to see you in the audience!

Day 2 of the The Purple Painted Lady Festival has commenced - it’s our last day in the PINK booth section!  TPPL Festiva...
09/20/2026

Day 2 of the The Purple Painted Lady Festival has commenced - it’s our last day in the PINK booth section! TPPL Festival

We have $4 markdown bins, $5 racks, 50% off racks, and new fall items at festival pricing. Come on by and join the fun, everyone keeps telling us we’re the party tent! (Obviously 😂😉)

Here 10-4!

(Also who wants some second look merch? Doing another one of these sweatshirts I’m wearing, hats, etc!)

It’s a Coach standoff. Which pair would win for you? Coach Second Look Boutique 709 South Ave Rochester NY       🔍 Coach...
09/18/2026

It’s a Coach standoff. Which pair would win for you?
Coach

Second Look Boutique
709 South Ave Rochester NY



🔍 Coach, consignment, Rochester, Rochester NY

Address

709 South Avenue
Rochester, NY
14620

Opening Hours

Wednesday 11am - 5pm
Thursday 11am - 5pm
Friday 11am - 5pm
Saturday 11am - 4pm

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