09/16/2026
There is a certain kind of prestige I was taught to chase, but when the burnout became unbearable, I was forced to step off the hamster wheel and stop optimizing for what I was told to want. Instead, I started to build a life around work that actually filled me up.
When you step away from the typical success script, you stating seeing tiinnny signs of prroof that it’s doable, not just a fantasy... and then, somehow, 10 yrs later... 🥲 🥲 🥲
topics: bay area small business, small business owner, founders journey, etsy success, business behind the brand, shop small, women owned business, corporate burnout, millennial burnout