Shelf Indulgence

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A love letter to Tacoma 🥰❤️Today, hundreds of people walked through the doors of Shelf Indulgence to celebrate Bookstore...
08/15/2026

A love letter to Tacoma 🥰❤️

Today, hundreds of people walked through the doors of Shelf Indulgence to celebrate Bookstore Romance Day.

The first people started lining up more than three hours before we opened.

THREE HOURS.

And as I watched that line grow down 6th Ave, I kept thinking about how much this city has changed my life.

Today we had a Book Boyfriend Bracket that people took very seriously, friendship bracelets being made across the table, readers leaving recommendations for complete strangers, and a Love Letters to Tacoma wall slowly filling with little notes about why people love this place.

And somewhere between reading those notes and looking around at a bookstore absolutely packed with people, I realized this entire day felt like my own love letter to Tacoma.

Because Tacoma quite literally saved my life.

I came here needing somewhere to belong. Somewhere to start over. Somewhere that could eventually feel like home. And somehow, this city gave me that..and then gave me so much more.

It gave me a community that showed up before the sun had even properly started the day just to stand outside a little romance bookstore.

It gave me people who believe in what we’re building here.

It gave me friendships, purpose, ridiculous ideas that somehow turn into real events, and a place where I get to watch strangers become friends over books. Shelf Indulgence exists because Tacoma gave me the courage to build it.

So while hundreds of you left little love letters to Tacoma on our wall today, this one is mine.

Thank you, Tacoma.

For showing up. For loving this weird little bookstore as fiercely as you do.

For giving me a home.

And, in more ways than I could ever fit into an Facebook caption, for saving my life.

I hope Shelf Indulgence can spend a very, very long time returning the favor.

08/14/2026

👀 Okay sooooo… we may or may not have slipped the remaining 10-ish Monthly Muse Passes we had into Saturday’s Bookstore Romance Day goodie bags.

For those who don’t know what a Muse Pass is: these are typically $150 EACH and are normally ONLY available during the holiday season.

✨ A Monthly Muse Pass = ONE FREE BOOK EVERY MONTH FOR AN ENTIRE YEAR. ✨

Each pass includes:
- 1 free book per month for 12 months
- Books up to $18.99 MSRP each
- 12 total books throughout the year
- A physical punch card to track your monthly redemptions
- Redeemable right here in-store at Shelf Indulgence

If your pick is over $18.99, you just pay the difference!

These passes don’t normally come back until November 21–December 23, and once the holiday window closes, they’re gone for the year.

So hypothetically… if you happened to find one tucked inside your goodie bag Saturday, you just scored an entire YEAR of books..

Just saying…

See you Saturday, romance readers. 👀📚✨

🧪💗 THE LOVE HYPOTHESIS WATCH PARTY 💗🧪We’re turning Shelf Indulgence into the coziest little movie night on Friday, Septe...
08/11/2026

🧪💗 THE LOVE HYPOTHESIS WATCH PARTY 💗🧪

We’re turning Shelf Indulgence into the coziest little movie night on Friday, September 25!

Come geek out with us over steamy romance, good vibes, and The Love Hypothesis on the big screen!

✨ Doors open at 5:30 PM
🎬 Movie starts at 6 PM
📍 Shelf Indulgence, Tacoma’s First Romance Bookstore

Your ticket includes:

- Unlimited complimentary fresh popcorn from our popcorn machine, while supplies last
- Canned sodas, bottled water & a themed specialty drink
- A Love Hypothesis-inspired tote bag
- Matching sticker sheet
- Love Hypothesis-inspired mug

Throw on your comfiest clothes, grab some popcorn, claim your spot, and settle in for a night surrounded by fellow romance readers.

We’ll have the projector up, the snacks flowing, and the bookstore closed down just for us.

Space is limited, so grab your ticket and come spend Friday night at the bookstore with us!

🎟️Tickets: https://www.eventbrite.com/e/the-love-hypothesis-watch-party-tickets-1996889098047

Please note: Shelf Indulgence will close to regular shopping at 3:30 PM that day so our team can transform the store for movie night. 💗

A little recap of yesterday ✨An 11-hour day (8:30 AM-7:40 PM), 20,000 people, 107 orders, another Jimothy sellout, two g...
08/11/2026

A little recap of yesterday ✨

An 11-hour day (8:30 AM-7:40 PM), 20,000 people, 107 orders, another Jimothy sellout, two geese in the store 🪿🪿, and endless memories.

Exhausted doesn’t even begin to cover it, but what a day🥹

Thank you to every single person who stopped by, shopped with us, said hi, and helped make yesterday so incredibly special. We’re still processing it all! And cannot wait to do the “chaos” again this weekend for Bookstore Romance day!

✈️ YOUR PASSPORT TO ROMANCE IS READY 💌We’re so excited to announce the incredible authors joining us for our FIRST EVER ...
08/10/2026

✈️ YOUR PASSPORT TO ROMANCE IS READY 💌

We’re so excited to announce the incredible authors joining us for our FIRST EVER Bookstore Romance Day!

Come spend the day at Shelf Indulgence, meet your favorite authors, get books signed, and discover your next romance obsession.

📍 Shelf Indulgence | From 10AM - 5PM THIS Saturday

10-11:30 AM
K.L. Parsons (Adventure Romance | PNW Setting)

12-1:30 PM
Bailey Noal (Gritty Contemporary Romance | Featuring a novel set in Tacoma)

2-3:30 PM
M.B. Thurman (Paranormal & Fantasy Romance)

4-5 PM
Lily Riley (Paranormal Historical Romance)

Grab your favorite books, bring your TBR, and come celebrate the romance community with us!

08/01/2026

✨ A sneak peek at (some of) our brand-new sticker designs coming with us to (Art on the Ave)! ✨

We are SO excited to be part of Art on the Ave for the very first time, and we’ve been working nonstop behind the scenes to make sure we show up with plenty of goodies for everyone. Our printers have been running, our Cricuts have been working overtime, and the sticker factory (aka our tiny chaos corner) has been in full production mode. 😂

And yes… that includes restocking our instant sell-out favorite Jimothy stickers! 🧺✨ We know you all love our little guy, and we’ve been making sure we have enough this time around. As always, 50% of Jimothy sticker & double-sided tote proceeds will be donated to Conservation Northwest

We can’t wait to see you all, show off these new designs, and be part of such an amazing Tacoma tradition! Come say hi, grab some stickers, and help us make our first one to remember💛

Meta wanted us to use GenAI to say thank you to our Facebook community.. so I present to you something far better than A...
07/16/2026

Meta wanted us to use GenAI to say thank you to our Facebook community.. so I present to you something far better than AI: my sh*tty notes app drawing

Thank you for all the support! We wouldn’t be here without yall

Market season is here, and we can’t wait to see you! ✨Come shop with Shelf Indulgence at our upcoming markets, all FREE ...
07/15/2026

Market season is here, and we can’t wait to see you! ✨

Come shop with Shelf Indulgence at our upcoming markets, all FREE to attend!

Be the first to get your hands on:

💖 Our BRAND NEW sticker sheets (watch for a sneak peek coming soon 👀)
💐 Our fan-favorite Blind Date Book Bouquets
✨ Blind Date with a Book: Bedazzle Edition, complete with everything you need to add a little sparkle to your next read!

Whether you’re searching for your next favorite romance, a unique gift, or just want to spend the day with fellow book lovers, we’d love to see you!

📚 Tides & Tomes
🗓️ July 19 | 5–9 PM (This Sunday!)
📍 Foss Waterway Seaport

🌈 Sunday Drag Market
🗓️ July 26 | 11 AM–4 PM
📍 The Mothership (5407 S Washington St, Tacoma, WA 98409)

This one is especially meaningful to us as Sunday Drag Market was one of the very first markets we ever attended before Shelf Indulgence became a brick-and-mortar bookstore. We can’t wait to be back!

🎨 Art on the Ave
🗓️ August 9 | 12–7 PM
📍 6th Avenue, Tacoma

If you read this far..show this post when you shop at our booth at any of these markets to receive an exclusive discount on your purchase.

Mark your calendars, bring a friend, and come say hi! We can’t wait to see you there!

If your shelves are overflowing with romances you’ve already devoured, let them fund your next book haul!We’re officiall...
07/09/2026

If your shelves are overflowing with romances you’ve already devoured, let them fund your next book haul!

We’re officially launching our Used Romance Book Trade-In Program!

Here’s the vibe:
✨ You read it.
✨ You loved it.
✨ You trade it in for store credit
✨ Someone else falls in love with it.

We’re currently accepting:
- Romance books only
- Published within the last 5 years
- gently used or like-new condition

Our only rule?
If you wouldn’t give it to a friend, don’t give it to us (so nothing water logged, moldy etc)

Trade-ins are reviewed by appointment with Leana and accepted books are eligible for up to $3 in store credit for paperbacks and up to $3.50 for hardcovers (33% of our used book sale price). Special editions, book box books etc are paid out on a case by case basis depending on item.

📖 Ready to trade? You can book your appointment through the Information tab on our website.

Save this post for the next time your TBR gets out of control… because we know it will 😉

Address

2607 6th Avenue
Tacoma, WA
98406

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