Shelf Indulgence

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We somehow forgot to cross-post this here, so Facebook… meet Chapter Two. 🔑📚Shelf Indulgence has grown faster, bigger, a...
09/28/2026

We somehow forgot to cross-post this here, so Facebook… meet Chapter Two. 🔑📚

Shelf Indulgence has grown faster, bigger, and more beautifully than I ever could have imagined, and with that growth has come a very real problem: we are running out of room.

Right now, we don’t have a dedicated stock room or fulfillment space, which means we’re constantly working between publisher restocks, limited backstock, and trying to fulfill orders from a space that was never really built for this volume.

So we launched Keys to Chapter Two.

The goal is to help us take the next step: secure dedicated fulfillment and stock space, carry deeper inventory, hire fulfillment support, and make even more room for indie and marginalized authors on our shelves.

And because asking for help is deeply uncomfortable for me, yes, I absolutely posted this originally and then wanted to throw my phone across the room. 😂 But this store means too much to me not to try.

Shelf Indulgence has become so much more than a bookstore. It has become a community, a safe little corner for readers, a place where people find stories that make them feel seen, and something I care about more than I can probably explain in a Facebook caption.

If you’re able to donate, amazing. If not, sharing the campaign, telling a friend, or simply continuing to support the store means more than you know.

More information: https://shelfindulgence.shop/pages/unlock-chapter-two

08/25/2026

✨ ONCE UPON A TIME… WE OPENED A BOOKSTORE. ✨

And somehow, almost one whole year later, we get to say:

Shelf Indulgence is turning ONE.

So for our anniversary, we’re leaning all the way into the magic of this first year with a theme that feels especially fitting…

🍂📖 THIS HAS BEEN A FAIRYTALE 📖🍂

On October 3rd & 4th, our little corner of Tacoma is becoming an autumn storybook featuring warm vintage oranges, deep greens, old books, pressed florals, woodland details, handwritten love letters, aged paper, ribbons and all the cozy, lived-in magic of a fairytale you found tucked away on a bookshelf.

There will be authors. There will be treats. There will be wishes to make, love letters to leave, little bits of magic tucked throughout the store, giveaways, surprises, and plenty we’re keeping secret for now.

Because a year ago, Shelf Indulgence was just a story we were hoping someone might want to read.

Then YOU showed up.

You filled our shelves, our events, our book clubs and our hearts. You told your friends. You stood in lines. You celebrated authors. You found new favorite books and, somewhere between all those pages, this little bookstore became a community.

You made the fairytale real.

🍂 SHELF INDULGENCE: THIS HAS BEEN A FAIRYTALE
📖 Our First Anniversary Celebration
📅 October 3-4, 2026
📍 Tacoma, WA

Chapter One is almost complete.

And oh, what a story it’s been.

More from our anniversary storybook coming soon…

FINAL TICKETS REMAINING⁠We’re getting down to the last tickets for TWO upcoming Shelf Indulgence events!⁠⁠📚 Juliette Cro...
08/21/2026

FINAL TICKETS REMAINING
⁠
We’re getting down to the last tickets for TWO upcoming Shelf Indulgence events!⁠
⁠
📚 Juliette Cross in Conversation & Signing with S.A. MacLean | September 14th ⁠
Join bestselling author Juliette Cross, with S.A. MacLean as her conversation partner, for an evening of stories, laughter, behind-the-scenes conversation, Q&A, and signing!⁠
⁠
🎬 The Love Hypothesis Watch Party | September 25th⁠
Popcorn, themed goodies, cozy vibes, and one of our favorite romances on the big screen.⁠

To get tickets, please head to: https://www.shelfindulgence.shop/pages/events
⁠
Our FULL SEPTEMBER EVENT SCHEDULE launches next week, with even more book clubs, crafts, watch parties, author events, and romance-filled reasons to hang out at the shop!

A love letter to Tacoma 🥰❤️Today, hundreds of people walked through the doors of Shelf Indulgence to celebrate Bookstore...
08/15/2026

A love letter to Tacoma 🥰❤️

Today, hundreds of people walked through the doors of Shelf Indulgence to celebrate Bookstore Romance Day.

The first people started lining up more than three hours before we opened.

THREE HOURS.

And as I watched that line grow down 6th Ave, I kept thinking about how much this city has changed my life.

Today we had a Book Boyfriend Bracket that people took very seriously, friendship bracelets being made across the table, readers leaving recommendations for complete strangers, and a Love Letters to Tacoma wall slowly filling with little notes about why people love this place.

And somewhere between reading those notes and looking around at a bookstore absolutely packed with people, I realized this entire day felt like my own love letter to Tacoma.

Because Tacoma quite literally saved my life.

I came here needing somewhere to belong. Somewhere to start over. Somewhere that could eventually feel like home. And somehow, this city gave me that..and then gave me so much more.

It gave me a community that showed up before the sun had even properly started the day just to stand outside a little romance bookstore.

It gave me people who believe in what we’re building here.

It gave me friendships, purpose, ridiculous ideas that somehow turn into real events, and a place where I get to watch strangers become friends over books. Shelf Indulgence exists because Tacoma gave me the courage to build it.

So while hundreds of you left little love letters to Tacoma on our wall today, this one is mine.

Thank you, Tacoma.

For showing up. For loving this weird little bookstore as fiercely as you do.

For giving me a home.

And, in more ways than I could ever fit into an Facebook caption, for saving my life.

I hope Shelf Indulgence can spend a very, very long time returning the favor.

08/14/2026

👀 Okay sooooo… we may or may not have slipped the remaining 10-ish Monthly Muse Passes we had into Saturday’s Bookstore Romance Day goodie bags.

For those who don’t know what a Muse Pass is: these are typically $150 EACH and are normally ONLY available during the holiday season.

✨ A Monthly Muse Pass = ONE FREE BOOK EVERY MONTH FOR AN ENTIRE YEAR. ✨

Each pass includes:
- 1 free book per month for 12 months
- Books up to $18.99 MSRP each
- 12 total books throughout the year
- A physical punch card to track your monthly redemptions
- Redeemable right here in-store at Shelf Indulgence

If your pick is over $18.99, you just pay the difference!

These passes don’t normally come back until November 21–December 23, and once the holiday window closes, they’re gone for the year.

So hypothetically… if you happened to find one tucked inside your goodie bag Saturday, you just scored an entire YEAR of books..

Just saying…

See you Saturday, romance readers. 👀📚✨

🧪💗 THE LOVE HYPOTHESIS WATCH PARTY 💗🧪We’re turning Shelf Indulgence into the coziest little movie night on Friday, Septe...
08/11/2026

🧪💗 THE LOVE HYPOTHESIS WATCH PARTY 💗🧪

We’re turning Shelf Indulgence into the coziest little movie night on Friday, September 25!

Come geek out with us over steamy romance, good vibes, and The Love Hypothesis on the big screen!

✨ Doors open at 5:30 PM
🎬 Movie starts at 6 PM
📍 Shelf Indulgence, Tacoma’s First Romance Bookstore

Your ticket includes:

- Unlimited complimentary fresh popcorn from our popcorn machine, while supplies last
- Canned sodas, bottled water & a themed specialty drink
- A Love Hypothesis-inspired tote bag
- Matching sticker sheet
- Love Hypothesis-inspired mug

Throw on your comfiest clothes, grab some popcorn, claim your spot, and settle in for a night surrounded by fellow romance readers.

We’ll have the projector up, the snacks flowing, and the bookstore closed down just for us.

Space is limited, so grab your ticket and come spend Friday night at the bookstore with us!

🎟️Tickets: https://www.eventbrite.com/e/the-love-hypothesis-watch-party-tickets-1996889098047

Please note: Shelf Indulgence will close to regular shopping at 3:30 PM that day so our team can transform the store for movie night. 💗

Address

2607 6th Avenue
Tacoma, WA
98406

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