12/31/2025
2025-What a year in business.
Miami. Montreal. Mexico City.
Grand Prix weekends and hockey nights.
Goalie masks and racing helmets.
New partnerships. New ventures. Non-stop momentum.
We kicked off the year by signing the legendary Curtis “CuJo” Joseph as brand ambassador for LGR LeGardien Sports, followed by meeting Sergei Bobrovsky in Miami and securing an exclusive partnership with Carey Price. A strong start that set the tone for everything that followed.
Expanding operations and opening our official Tampa, Florida HQ, while navigating new tariff laws and regulations, was by far our biggest challenge of the year. The reality is simple: our American goalie mask collectors carried Goalie Mask Collector through the toughest stretches. Your support kept the machine running. Then, right when it mattered most, our loyal Canadian client base stepped in and finished the year strong, turning 2025 into a truly phenomenal one.
On the Formula 1 side, we were present at the Miami, Montreal, and Mexico City Grand Prix events. Massive gratitude to our worldwide F1 clientele — from Brazil, to the United Arab Emirates, to right here in the United States. Your trust and passion made this year exceptional.
2025 was a whirlwind of memories and memorabilia.
The main goal for 2026?
To further expand our U.S. operations — and to pursue the ultimate dream:
Opening an ARMORI STEELE USA showroom in Manhattan, New York, just steps from Madison Square Garden.
From the bottom of my heart — thank you for supporting us and for allowing us to do what we love.
Cheers to you,
Andy & the ARMORI STEELE Team
🥃🖤
