THE BEACH HOUSE at 27th and 44th parallels

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THE BEACH HOUSE at 27th and 44th parallels

Welcome to THE BEACH HOUSE at 27th and 44th parallels, where fashion and style come dressed with ‘latitude attitude’!

Textiles, design and sewing have been a passion of mine ever since the age of 8. As early as the age of 6 months, I was raised on and find my comfort zone on the beach and near the water. As a retired bridal gown and apparel designer in my peak career years, I enjoyed creating custom bridal wear for over 1,000 brides and countless wedding parties in my 24 years in the industry. As a Wisconsin nati

ve, retired from the bridal industry, I now travel south as a snowbird to Florida for the winter, while still operating a store front, known as THE BEACH HOUSE at 44th parallel in Appleton, WI in the summer months. My Etsy web store is an ideal web store to present my lines in both locations. My latest and current designs have a distinct feel of ‘latitude attitude’ and are guaranteed to make you feel at cottage home! At THE BEACH HOUSE, you will be embarked in the love for the sea! All of my items presented at THE BEACH HOUSE are handcrafted and professionally sewn paying special attention to fabric selections, quality workmanship and design details. My featured collections consist of: Double Dips, the Reversible Childrens’s Sundress!, Grilling Aprons, Waist tie Aprons, Headbands and Headwraps, Seashell bracelets and Whimsical Fish Handbags and plans for new collections are currently in the production phase! Thank you for visiting THE BEACH HOUSE at 27th and 44th parallels! Enjoy your visit, pull up a beach chair, dig your toes in the sand and stay for a while! Rebecca Mumm Springstroh~
Master Textile Enthusiast and owner of THE BEACH HOUSE at 27th and 44th parallels

15/08/2026

Shellsea says, 'I dig Paul! Every time he visits, he brings my sister and me treats'! 🐾💕
Little Sturgeon resident and neighbor Paul Dewitt stops by THE BEACH HOUSE at 27th and 44th parallels this morning with a (freshly picked zucchini from his garden!) fresh out of the oven baked zucchini bread made my his wife Debbie! Thank you, Debbie! 💕🍞💕 Shellsea receives her own special treat 🐾🫶 from Paul as well! There was no holding back as we cut in to the delicious (still warm!) out of the oven zucchini bread immediately! Yum! Delicious! Thank you, Paul and Debbie for your generosity! 🫶🍞 🐾
The Beach House was super dooper busy today! It was so nice to see you all! Thank you for shopping with us!
We are open today until 7 p. m., Ice cream treats await and are only $1 and $2 each! 🍦🍦🍦

02/08/2026

Dani, Stella, Harper and Lucy stop by The Beach House this weekend and create beach vibes sidewalk art! Shellsea and Harbor give their artwork a 2 paws up approval! It was a gorgeous weekend at THE BEACH HOUSE at 27th and 44th parallels! Thank you to all who stopped in this weekend!
See you next weekend! 🩵🌊🏖️🏡

24/07/2026

Hi everyone! The Beach House will be monitoring closely air quality and heat index during the coming Saturdays and Sundays. If we feel the weather deems necessary to close early, we will pull our 'Open' flag. We value your health as well as ours!
Have a super fun weekend! 🏖️🏡💙🌊🦋🚤 🛶⛵

Open Flag up! = Open!
Open Flag pulled! = Closed! 😊

11/07/2026

Wendy and Jayden stop by The Beach House at noon to get their beach on! Jayden selects a Sand Tiger shark tooth necklace and Wendy and Jayden purchase a few fun goodies to take with them back to Wave Pointe Marina! A picture perfect summer Saturday at The Beach House! We are open until 7 pm tonight!

06/07/2026

THE BEACH HOUSE at 27th and 44th parallels celebrates 4th of July 2026! 🇺🇲❤️🤍💙
Steve, Rebecca, Shellsea and Harbor thank you all! for spending your holiday weekend with us! 🇺🇲🫶❤️🤍💙

28/06/2026

A generous and warm thank you from The Beach House to all who came out today to celebrate our first day open of the 2026 summer season! The store is fully stocked with all sorts of new goodies! It is a joy to see you all again! We will be open tomorrow 10 am - 5 pm!
See you later Alligator! 🐊😘🎉🏖️🌊 After while crocodile! 🐊💚🐊

08/03/2026

Hello everyone! It has been a while since I have posted! It's Rebecca at The Beach House!
I hope you all have had a nice winter! Steve and I had a lovely time in the Florida Keys in the month of January and part of February with Shellsea and Harbor. We all enjoyed camping in Key Largo in Steve's custom built camper van!

A very busy next couple of months is in store at The Beach House!
After brainstorming at the drawing board in the months of January and February, with much emphasis on a new and refreshed collective portfolio of product ideas as well as return of popular items and customers favorites, I am currently in the process of creating new collections/items for The Beach House! Our junior artists Ella and Madeline are hard at work creating new crocheted merchandise as well, we are all so excited to create our new products!
New product visions are locked, loaded and ready to make in to reality! Let the ice on the bay melt as we create, the Beach House girls are going to be extremely busy stitching! 🧵🪡🏡🌊🐬🏖️ Sneak peek photos of new merchandise to follow in later month of May and closer to our '26 season opening! 🧵🪡🏡🏖️🐬🌊

24/12/2025

To your house from ours! 🌊❄️🎄🌟
The Beach House wishes you all a very Merry Christmas! ✨🌊🎄

Address

Opening Hours

Saturday	10:00 - 17:00
Sunday	10:00 - 17:00

Telephone

+19208507670

Website

facebook.com

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