Fishing Tackle Retailer

10/08/2026

MUSKEGON, Mich. – The mornings have teeth again. There's frost on the boat cover and steam rolling off the lake, and that first run across open water cuts right through a hooded sweatshirt. Fall is here, and so are two of Whitewater Fishing's most popular pieces, the Thermoclyne Hooded Jacket and the Thermoclyne Vest.

Neither one needs much of an introduction anymore. Since launching last fall, the jacket has earned a perfect 5.0-star rating from customers, and the vest sits right behind it at 4.8. Anglers don't hand out numbers like that lightly.

Named for the Lake

The name is a nod to the thermocline, the boundary in a lake where a warmer layer of water sits on top of a colder one. Whitewater swapped the "i" for a "y" and built two garments that work the same way: a lightweight barrier that keeps your warmth in and the cold out.

Whitewater didn't skimp on style, either.

Whitewater Fishing's Thermoclyne Hooded Jacket and Thermoclyne Vest return for the cold-weather season with top-shelf reviews, packable warmth and a sharp look that works on and off the water.

10/06/2026

WASHINGTON, D.C. — The National Fish Habitat Partnership (NFHP) announced a new set of National Conservation Priorities for Aquatic Habitat Conservation for 2026–2031, establishing a five-year framework to guide collaborative efforts to protect, restore, and enhance fish habitat across the United States. Under the National Fish Habitat Through Partnerships Act, the National Fish Habitat Board (Board) is charged with establishing national goals and priorities for fish habitat conservation. The newly adopted priorities fulfill that responsibility while providing strategic direction for the fish habitat community, including NFHP and its 20 Fish Habitat Partnerships, as they work with states, federal agencies, Tribes, conservation organizations, local communities, industry, and other partners. The priorities are focused on conserving fish habitat to support clean water, increased fish populations, and improved public access.

Five-year priorities will guide national efforts to conserve clean water, reconnect aquatic habitats, and sustain healthy and productive fisheries.

10/06/2026

The new Minn Kota brings the power of Humminbird Imaging into one brand experience, uniting new trolling motors, fish finders and navigation, sonar and shallow water anchors to reduce complexity for anglers everywhere.

10/06/2026

Last Chance to Comment on Chesapeake Bay Menhaden Protections

This November, the Atlantic States Marine Fisheries Commission (ASMFC) can strengthen Atlantic menhaden management in the Chesapeake Bay. Maintaining abundant menhaden is both a conservation and economic priority. Menhaden provide critical forage for striped bass, bluefish, red drum, cobia and other sportfish, while also serving as one of the Atlantic Coast’s most important recreational baits.

The public comment period is open through Oct. 9. Click the link below today and tell ASMFC to support science-based Chesapeake Bay menhaden management that recognizes this resource's importance to healthy fisheries and the recreational fishing economy.

Take Action

Michigan Introduces Bill to Restrict the Use of Lead Tackle

On September 23, Michigan lawmakers introduced HB 6345, legislation that would restrict the sale and use of lead fishing tackle in state waters.

Your weekly look at how ASA’s government affairs team is hard at work supporting sound fisheries policies throughout the country.

10/05/2026

LADSON, S.C. – The improvements that matter most in fishing tackle are rarely the flashy ones. They simply solve everyday problems better. Few pieces of tackle get less thought than the round ball jighead, and few get used more.

The new Ball HeadZ™ is what happens when that old standby gets the same attention to detail Z-Man® puts into the rest of its jig lineup.

Locked in Place

The keeper is where that attention shows first, and a well-designed one serves two purposes: easy rigging and a secure hold. The Ball HeadZ delivers both with a hybrid split grip design, a single-piece ridged lead keeper with a secondary wire running through it. Together they seat a bait straight and lock it in place through long casts, short strikes, and fish after fish, whether that bait is made from 10X Tough ElaZtech® material the keeper was designed around or traditional plastisol.

Pros asked for this keeper on flagship designs like the ChatterBait® Elite EVO™ HD, EVO™ Swim Jig, and TRD™ Finesse Jig.

New Z-Man® Jighead Combines Hybrid Split-Grip Keeper, Premium BKK® Hooks, and Refined Ball-Head Sculpting.

10/01/2026

FOOTHILL RANCH, CA – Last year, Japan’s legendary 9-strand line technology hit the market and immediately altered the high-end braid category. Built by craftsmen with a lineage tracing back to 1945, this advanced architecture gives serious anglers a weapon that stubbornly refuses to flatten under the most extreme loads.

While the original five-color metered version was a masterclass in depth tracking for deep jigging, trolling, and long-lining, the response from the angling community was immediate: We need FULLDRAG X9 for every style of fishing.

That demand has now been answered with the introduction of a requested, low-visibility solid: XBRAID FULLDRAG X9in Marsh Green.

This new offering transitions the industry's most advanced 9-carrier configuration from a specialized deep-water and big-game tool into a premier crossover braid. This solid profile delivers maximum performance to every fishery. Bass anglers can punch heavy mats and skip docks with confidence.

By thunderous demand, the premier 9-carrier architecture of XBRAID FULLDRAG X9 transitions from a specialized, metered braid to the ultimate all-purpose line.

10/01/2026

OLATHE, Kan. — Garmin (NYSE: GRMN) today announced it has been named Manufacturer of the Year by the National Marine Electronics Association (NMEA®) for the 12th consecutive year, a distinction that underscores more than a decade of leadership in marine electronics innovation, product quality, service and support. Garmin also received six Product of Excellence awards as voted on by NMEA dealers, certified installers and industry professionals, recognizing standout products across multiple categories.

“Winning this award once is an achievement. Earning it 12 years in a row speaks to the trust dealers, installers and boaters place in Garmin products and service. It’s especially meaningful because it comes from the marine industry professionals who install, sell and support our products and see firsthand how they perform on the water.

Garmin products also receive six Product of Excellence awards across key marine categories.

10/01/2026

For the third year in a row, CWR Wholesale Distribution has been named NMEA’s Distributor of the Year Award.

09/30/2026

St. Croix, parent company to St. Croix Rod, SEVIIN Reels, St. Croix Fly, Rod Geeks, and the St. Croix Factory Store, has announced the promotion of Ryan Teach to Vice President of Product and Marketing.