William Wood Watches

William Wood Watches Luxury watches made from upcycled firefighting materials in honour of our founders late grandfather.

Award winning British luxury watch brand upcycling firefighting materials in dedication to the founders late grandfather, William Wood, who served in the British Fire Service for 25 years.

It was a pleasure Russell Crowe to finally meet you in Venice for the Film Festival and an honour to finally handover ou...
09/12/2026

It was a pleasure Russell Crowe to finally meet you in Venice for the Film Festival and an honour to finally handover our custom William Wood Watch to you that we have been working on for the past 6 months.

Until next time… 🇮🇹

It was a pleasure Russell Crowe to finally meet you in Venice for the Film Festival. Congratulations on the new document...
09/12/2026

It was a pleasure Russell Crowe to finally meet you in Venice for the Film Festival. Congratulations on the new documentary.

Thank you for a wonderful evening with great company Andy Berke Zachary Traugh.

It was an honour to finally handover our custom William \Wood Watch to you with the help of Andy Berke that we have been working on for the past 6 months.

Appreciate the photography Greg Williams

Until next time…

09/11/2026

Today is 25 Since 9.11 🫡 🇺🇸

A day that saw 2,977 civilians and first responders lose their lives. Everyone can remember where they were the day 9.11 happened as it changed the world forever.

We are proudly wearing our Never Forget Watch that commemorates the New York City skyline and illuminates at night just like the Tribute in Light where the Twin Towers once stood.

As a result of this watch we are donating $15,000 USD to this month who give mortgage free homes to US firefighters.

Please take a moment today to thank any first responders that you know for their commitment to selflessly protect their community.

Never Forget…

Follow at for more unique upcycled firefighter equipment watch designs and share with watch lovers, firefighters and first responders.

Today marks the 25 year anniversary of 9.11. A day that saw 2,977 civilians and first responders lose their lives. Every...
09/11/2026

Today marks the 25 year anniversary of 9.11. A day that saw 2,977 civilians and first responders lose their lives. Everyone can remember where they were the day 9.11 happened as it changed the world forever.

We are proudly wearing our Never Forget Watch that commemorates the New York City skyline and illuminates at night just like the Tribute in Light where the Twin Towers once stood.

Please take a moment today to thank any first responders that you know for their commitment to selflessly protect their community.

Never Forget… 🫡 🇺🇸

We are honoured to announce a collaboration with our long standing Kuwait retailer ساعات تتذكرها 🕰️ | Smiths Boutique on...
09/10/2026

We are honoured to announce a collaboration with our long standing Kuwait retailer ساعات تتذكرها 🕰️ | Smiths Boutique on this stunning watch limited to 50 pieces. With a dial inspired by the renowned ship from the Kuwait National emblem featured on a mirrored dial that fades from marine blue to silver, creating an illusion that the ship is at sea. This is our debut Arabic indices watch finished in anodised blue to match the hour, minute and second hands. The watch caseback displays a bespoke coin with Arabic writing symbolising the patriotism to Kuwait and a limited edition 50 pieces engraving. The watch crown is made from a 100 year old British brass firefighter’s helmet and straps made from upcycled blue fire hose. Available now to purchase on ساعات تتذكرها 🕰️ | Smiths Boutique website 🫡 🇰🇼

Next week we are launching a brand new limited watch to our much-loved chronograph Triumph Collection. The watch is fitt...
09/08/2026

Next week we are launching a brand new limited watch to our much-loved chronograph Triumph Collection.

The watch is fittingly named the Custodian Edition, as a symbol for you to be the custodian, guardian and protector of the watch for generations to come.

It is our favourite dial case colour combination that we have produced to date.

Be ready for our launch email going out on Wednesday 16th September to secure your new limited edition Custodian Watch! 🔥💚

I am enjoying my own personal Never Forget Watch on holiday. I am so proud seeing our idea for this watch come to realit...
09/05/2026

I am enjoying my own personal Never Forget Watch on holiday. I am so proud seeing our idea for this watch come to reality. We wanted the watch to invoke emotion and feel special. Seeing the texture of the New York City skyline in person, and the twin tower beams illuminate at night do exactly that. I will be proudly wearing my watch next week on September 11th. Thank you for your support 🫡 🇺🇸

Jonny - Founder & CEO

09/03/2026

Inspiration can be found anywhere… ✈️

Follow at for more unique upcycled firefighter equipment watch designs and share with watch lovers, firefighters and first responders.

08/30/2026

Can you find the coin?… 🪙🤔

Follow at for more unique upcycled firefighter equipment watch designs and share with watch lovers, firefighters and first responders.

08/23/2026

This Guy Is Crazy 😵‍💫

Follow for more unique watch designs made from upcycled firefighter equipment 🔥

swisswatch watch

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West Village, NY
10014

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