Playnow Toy and Game

09/01/2026

New Archie Comic! Get your PLAYNOW! exclusive cover! Available 9/2/2026 at all locations!

08/21/2026

Join us for our Friday Night Magic, here at PLAYNOW in Westfield! Tonight at 6pm!

08/07/2026

TAX FREE WEEKEND SALE! This Saturday 8/8 and Sunday 8/9, take 10% off of all toys and games at all locations!

07/29/2026

NeeDoh, Dumpling, and Squishies drop Thursday, July 30th, at opening! Ludlow 9AM, Westborough 10AM, and Westfield 10AM! Limit of 4 items per family, only one NeeDohween Trick or Treat Countdown or Halloween NeedDoh included in the four!

07/28/2026

Join us in Westfield for the Hobbit Prerelease August 7th through the 9th! Space is limited, so call the store today to reserve your spot! Come and play one of the most anticipated Magic the Gathering sets of 2026! $45 to pay and there are prizes!
Fri 8/7 at 6:00pm, Sat 8/8 at 1:00, Sun 8/9 at Noon.
Call 413-579-5472

07/16/2026

Pokémon Pitch Black coming to a PlayNow! near you, tomorrow!

07/01/2026

Follow us on TikTok!

95 Followers, 1 Following, 206 Likes - Watch awesome short videos created by Playnowtoyandgame

06/30/2026

Melissa & Doug toys are 20% off for the entire month of July! Great savins on a great brand!

06/24/2026

Nee Doh and Dumpling drop.
Thursday 6/25 @ 1:00PM
Limit 4 squishies per family.

06/16/2026

Are you aware that we offer comic subscriptions? Additionally, ordering five or more titles per month qualifies you for a 10% discount on all comics. Furthermore, utilizing the League of Comic Geeks app allows you to search for Wall of Comics and synchronize your pull list, providing you with complete control over your list.

A toy store for all ages with games, puzzles, dolls, Hot Wheels and so much more! If you need that gift for someone special, or for yourself😁, come on in & PLAYNOW!