16/06/2026
NOTICE
⸻
Re: Adjustment of Business Direction for the ROSE BABY Brand
Dear Valued Customers, Partners, Agents, Distributors, and Consumers who have continuously trusted and accompanied the ROSE BABY brand,
L&R COMPANY LIMITED (LOUISA & ROSE) would like to express our sincere gratitude to our valued customers, partners, and consumers for their trust, support, and affection toward the ROSE BABY brand throughout the years.
Throughout our journey, we have remained steadfast in our commitment to providing quality, safe, and suitable products for Vietnamese children. These values have served as the foundation of our business operations and will continue to guide our future development strategies.
In order to focus resources on new strategic directions and optimize the company’s operations for the next stage of development, L&R COMPANY LIMITED (LOUISA & ROSE) hereby announces:
Effective from June 15, 2026, L&R COMPANY LIMITED (LOUISA & ROSE) will officially cease all manufacturing, commercial, marketing, and distribution activities related to products under the ROSE BABY brand.
Accordingly:
1. L&R COMPANY LIMITED (LOUISA & ROSE) will no longer engage in the manufacturing, sale, promotion, marketing, or distribution of products bearing the ROSE BABY brand from the effective date of this notice.
2. The ROSE BABY trademark, ROSE BABY logo, and all related brand identity elements remain the lawful property of L&R COMPANY LIMITED (LOUISA & ROSE) and are protected under applicable intellectual property laws.
3. L&R COMPANY LIMITED (LOUISA & ROSE) reserves all lawful rights and interests relating to the ROSE BABY brand, including but not limited to rights associated with the trademark, logo, visual identity, product packaging, and all related intellectual property assets.
4. Any use of the ROSE BABY trademark, ROSE BABY logo, or any brand identity elements owned by L&R COMPANY LIMITED (LOUISA & ROSE) for manufacturing, processing, commercial activities, promotion, marketing, importation, distribution, or any other commercial purpose without the company’s prior written authorization may be subject to legal action in accordance with applicable laws and regulations.
5. For ROSE BABY products that were lawfully placed on the market by L&R COMPANY LIMITED (LOUISA & ROSE) prior to the effective date of this notice, the company shall continue to fulfill its responsibilities and obligations in accordance with applicable laws.
ROSE BABY represents an important milestone in the development journey of our company. More importantly, it symbolizes our commitment, dedication, and aspiration to contribute meaningful value to children and families across Vietnam.
This adjustment in business direction marks a strategic step within our long-term development plan, enabling us to pursue new goals, create new values, and make even greater contributions to the community in the future.
We deeply appreciate the trust and support that our valued customers, partners, and consumers have shown toward ROSE BABY throughout the years.
L&R COMPANY LIMITED (LOUISA & ROSE) sincerely hopes to continue receiving your support, trust, and companionship in our future endeavors.
With our highest appreciation and gratitude.
June 15, 2026
Founding Team
L&R COMPANY LIMITED (LOUISA & ROSE)