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My visit to Copenhagen earlier this month was to check out CIFF, so my short but sweet three day stint was mostly spent ...
16/08/2026

My visit to Copenhagen earlier this month was to check out CIFF, so my short but sweet three day stint was mostly spent inside the Bella Convention centre, which only left me with a few solid hours to cram in some exploring. Copenhagen is a beautiful city to visit, but beware… it’s very expensive!

My highlights were the food!! Everything was great (but $$) and the architecture 😍

My recommendations are:
1) stay somewhere central so you can explore on foot or bicycle and take in the gorgeous historic buildings of the Medieval Centre & the shopping 🛍️

2) Aim to spend just a few days unless your budget allows for longer

The sister hotel to the award-winning Coco Hotel. The foyer alone is reason to step in. Their restaurant (also award-winning) is decked out with fresh flowers and incredible attention to detail.

As far as value for money goes… the buffet breakfast at Hotel Bella Grande - Award-winning boutique hotel in Copenhagen is amazing. The selection is delicious, fresh & varied & bonus – Includes Prosecco 🥂

Every major city has amazing vintage boutiques… I recommend doing your research and narrowing down to two to three top picks.

A good way to help keep your Scandi trip more wallet-friendly is to seek out the thrift and second-hand boutiques. Their price points are much more reasonable. Head to Indre By for some goodies.

The streets are clean, the hedges and trees are beautifully manicured and the buildings are stunning. You really feel like you’re in Europe walking around this part of Copenhagen.

This was mouth-watering. If you’re not a herring fan 🐟 there are plenty of other options to choose from.

An authentic, quaint and very reasonably priced eatery for lunch. They are renown for their open-faced sandwiches 🥪

If you’re not into cycling, the city has an incredible & easy to navigate Metro. But if you want to experience the city like a local – opt to bike 🚲 the city is designed for cyclists.

The courtyard is so pretty… go for a beer or cocktail as a pit stop while you’re exploring.

The location and interiors make this is a winning choice

My favourite breakfast in Copenhagen! Delicious… plenty of great options on the menu & reasonably priced.

Iconic, so yes it’s busy!

A few of my favourite, fashionable things to do in one of the world’s most vibrant & bustling cities 🇬🇧*Wearing the ever...
06/08/2026

A few of my favourite, fashionable things to do in one of the world’s most vibrant & bustling cities 🇬🇧

*Wearing the ever versatile Ceres Life Peta Shirt (a holiday & wardrobe essential) & Rowie Tia Shorts in Cactus Stripe – on sale now for $89

The biggest perk of staying at the beautifully decorated The Marylebone, London is that you get FREE access to the private gym Third Space which will help ease any jet lag upon arrival

You won’t be disappointed 🍝

So many independent boutiques to explore around Marylebone high street, as well as an array of established fashion brands 🛍️

HOMESLICE pizza in Neal’s Yard is a must!

This was iced coconut water with ube cold cream on top 🤤

Find a new adventure down every lane

This image does not do justice to the full menu. Whether you’re vegan or not, people in the know rate Mildred’s highly

A must see! Wear flats while exploring

Always something to see and so much to eat & drink

Go with a friend & share everything!

Schiaparelli was a true genius of her time. This was breathtaking

*Wearing the Rowie denim mini skirt from High Summer 25

🪄✨

Viennese at its finest. The service, the setting, the food 👌🏻🫶🏻

If you’re short on time, just visit the Rose Garden in Regent’s Park. It’s so charming 🌹

Make sure you book your session ahead of time. The Tate is popular!

*Wearing the Rowie Tia Palazzo Pants in Palm Green

Escaping New Zealand winter?Here's how to pack smarter for your holiday ✈️☀️The sudoku packing method is a game-changer ...
26/07/2026

Escaping New Zealand winter?
Here's how to pack smarter for your holiday ✈️☀️

The sudoku packing method is a game-changer for capsule wardrobe travel - by laying your pieces out in a grid, you can easily see how everything works together and create multiple outfit combinations with fewer items 🧳

The goal? A suitcase full of pieces you love, that mix, match, and take you from one destination to the other with ease.

I'm packing here for a 3-week Europe trip, so it’s naturally a little more extensive than what you’d pack for a 10-day beach holiday. (Not shown on the reel is my activewear, sleepwear, and underwear - all the essentials I’ll be packing too!)

Just thinking out loud… I’ll probably refine this suitcase a little further before I go! A few less shoes, a jacket, and a handbag can make a big difference when it comes to keeping the weight down (and leaving a little room for shopping 😉).

If you're looking for versatile, quality pieces to wear on your travels, here are our top picks:

♡ Nina Daisy Tee, Free Spirit - Your perfect everyday tee, made locally in New Zealand from 100% organic cotton. Available in a classic cut or crop, it’s soft, comfortable, and designed to pair effortlessly with everything from denim to skirts and activewear.

♡ Anouk Midi Skirt by Rowie - A lightweight cotton drill midi with a flattering half-circle silhouette, wide waistband, and effortless structure. A timeless piece that elevates any travel wardrobe.

♡ Tia Shorts & Nola Long Sleeve Shirt by Rowie - A fresh matching set made for warm destinations. The lightweight cotton shorts are breathable and easy to wear, while the relaxed striped shirt adds a polished layer for cooler evenings or travel days.

♡ Pacifico Polo by Modström - A chic shimmery knit polo with a vibrant pop of colour, designed with a slim fit and comfortable stretch - also available in Black Stripe.

I'll be sharing plenty from the trip, from styling these pieces on the go to discovering beautiful brands and inspiration throughout the UK and Europe - follow along for the journey! ✨

⟶ Head to our link in bio to shop these capsule wardrobe essentials on our website + read our latest Mum Hub article to learn how to build the ultimate holiday capsule!

24/07/2026

Heading away on holiday soon? 🌴

I think I’ve just about cracked the smart packing code 🤓

Tips:

FIRST: Start by reading our guide over on The Mum Hub “How to build the ultimate holiday capsule” Then…

✅ Make a list of what you think you’ll need (this helps to focus your thinking)

✅ Pull all viable options that have mix & match potential

✅ Lay them out where is everything is visible & start making outfit combos

✅ Try on pieces and outfits you’re not quite sure about / second guessing. Take photos if you need OR if you LOVE a look and want to remember how to recreate it.

✅ Try the Sudoku packing method once you think you have most of the items you want to pack (more on this to follow)

✅ Fold all of your items by category into neat and tidy piles (e.g. bottoms, shorts, skirts, casual tops, blouses, dressy tops, jackets) Oh and don’t forget underwear & your activewear!

✅ Be scrupulous – anything you can ditch??

✅ Do a packing trial run … which is what you see me doing here ^ check everything fits into your suitcase / travel bag comfortably and visually see what perhaps you have too much of (for me it was a couple extra pairs of shoes & handbags which I can probably ditch)

✅ Doublecheck & triple-check your selection in plenty of time before you depart ✈️

P.S if you’re missing any summer holiday essentials – you can shop our top picks on the blog via the link in our bio

Xo

Let’s talk about the most important piece in your wardrobe: your jeans 👖The good news? Finding great denim is less about...
16/07/2026

Let’s talk about the most important piece in your wardrobe: your jeans 👖

The good news? Finding great denim is less about luck and more about knowing what to look for.

A few golden rules to follow:

♡ Dress for your wardrobe, not just the jeans. Think about what you’ll actually wear them with.

♡ The right length changes everything. A jean that finishes at the ankle creates a clean, elongating silhouette.

♡ Prioritise proportions over trends. The most flattering rise is the one that complements your shape, not what’s trending.

♡ Don’t underestimate a tailor. A small adjustment at the waist can make a great pair of jeans feel custom-made.

Share this post with a friend and save it for the next time you’re shopping for the perfect pair of jeans!

→ Find your dream pair on the Mum Loop - link in bio!

09/07/2026

The perfect way to brighten a dull winter day!

Colourful and cosy, these new knits by Charli London are exactly what you need for cold-weather dopamine dressing ❤️

The Emme Cardigan’s sleeve length makes it the perfect layering piece - soft, lightweight, and effortless over everything. Available in Espresso, Petunia, and Sky.

For something with a little more drape, the Hollie Cardigan in Khaki brings voluminous balloon sleeves and a golden brooch-style button closure - elegant, relaxed, and made to work across seasons.

Both styles are a one size, fitting AU/NZ sizes 8–14 made from a mohair blend (soft, never scratchy) and made in Italy 🇮🇹

Styled here with the new Outland Denim Zoe Jeans in Liberty Wash - a capsule wardrobe essential!

Espresso, Petunia, Sky, or Khaki - which knit colour is calling your name?

→ Head to the link in bio to shop your favourite ❤️

Ready for round 2? Here’s our next lineup of founder-approved & mum-approved capsule wardrobe essentials 👉🏻1. Denim (nat...
07/07/2026

Ready for round 2?

Here’s our next lineup of founder-approved & mum-approved capsule wardrobe essentials 👉🏻

1. Denim (naturally). There are 5 styles of jeans we advocate for owning – go check out our Mum Hub blog ‘How to style your jeans in 2026’ for more details. But two absolute essentials are a flattering, slim-leg jean and a more relaxed/casual fit pair, one in a lighter wash and the other in a darker wash.

Featured on the left are the Zoe Jeans (straight leg) in Liberty, and on the right is the Mia Jean (wide leg) in Nights wash. Both by Outland Denim.

2. A black turtleneck. This one is often overlooked, but honestly – it’s likely to be one of your hardest working pieces (it’s up there with denim). Warm, chic, timeless. It functions as a layering piece for warmth but also to add a pop of texture and interest to your outfit.

Featured is the Slatch Merino Skivvy in Black by Standard Issue.

3. A neutral coloured trench – not original, we know, but a wardrobe essential for good reason. Depending on your height and proportions, you may want to opt for something fuller-length or closer to hip length.

We’re loving the new Ceres Life Pia Coat in Sand – classic but with a point of interest with the chic warm check lining.

4. Our founder’s favourite – an oversized white shirt. This one by Charli London is elevated by stunning fringe jacquard fabric. A well-executed white shirt will always belong in any season and across any decade. It’s a true classic and wardrobe saviour.

Don’t head away on holiday without one – it will serve multiple looks: a chic beach cover-up over your swimwear, tuck into denim shorts or accessorise with jewellery for an evening look.

5. Versatile trousers – the brief is fairly fluid. Opt for something you are drawn to in terms of colour and fabrication, but when you’re looking to add a pair to your capsule wardrobe, make sure you consider how many looks said trousers will work for – that’s the key to versatility.

Tip: a relaxed fabric in a polished cut (like our Alexis trousers by Charli, London) will work for casual looks but can be easily dressed up if the occasion calls for it.

Find all of the capsule wardrobe styles

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