19/08/2026
Before sneaker resale became an industry in South Africa, we were already in the queues, finding the product and building the culture around it.
A lot has changed since 2014. So have we.
Johannesburg. Cape Town. Street Culture. Café. Mode. Racing. Villas. PTF.
There have been different stores, different eras and plenty of ideas that became a lot more familiar after we did them.
12 years later, we’re less interested in looking back than in what we’re building next.
This is the La Familia story, so far.
Read the full story on Medium:
Twelve years of finding what was next taught the independent South African company something more valuable than how to sell sneakers: when…
