12/09/2026
The foundations of a timeless icon.
Brought into the world under the visionary leadership of Jack Heuer, the early Heuer Carrera timepieces established the modern design language that would define one of watchmaking’s most enduring collections.
Introduced in 1963, the Heuer Carrera reference 2447 paired elegant proportions with a clean and highly legible dial designed to meet the demands of motor racing.
"Time never stops; why should we?" — Jack Heuer
In 1969, the Heuer Carrera reference 1153S marked another milestone as one of the world’s first commercially available automatic chronograph wristwatches, ushering in a new era of innovation.
More than six decades later, the pioneering spirit of these early references lives on in every TAG Heuer Carrera, influencing each new generation of racing chronographs.
