14/09/2026
This Madone SL 7 wears the THE FIRST 50 - a special-edition paint scheme to celebrate 5 decades of Trek Bicycle Company
Look a little closer, and there’s more to it than just a cool paint job…
The graphics are packed with details and hidden references to Trek’s Story - from its beginnings in a small red barn in Waterloo in 1976, to the people, bikes, breakthroughs and moments that have shaped the brand over the last 50 years - it’s essentially Trek’s history book, painted onto a Madone 🎨
A pretty cool piece of Trek history to have rolling around Stellenbosch if you ask us!