Our Mission:
Creating outstanding retail shopping experiences that amplify our customers’ home living spaces, through empowering a team-oriented culture and embracing ownership, diversity, and integrity. Our Values:
Loyalty:
Loyalty must be both given and received from everyone Work in a collaborative manner with our teams, partners, and customers to build, monitor, and develop our brands. Integr
ity: Exhibit honesty, honor, and reliability at all times. Accountability: Taking ownership of our business, while supporting others in a proactive manner. Leadership: Leading by example through dedication, determination, and devotion to what we do. Perseverance: We continually strive for excellence and innovation in all that we do. Our Story
About seven years ago when the journey began, we couldn't have predicted how much impact we would have achieved in such a short while, but like every epic story, ours was a simple beginning. Our Founder, Maged Fawzi identified a market gap in the luxury home service experience in the UAE. With his vast experience in the Home Furnishing Retail Industry spanning over ten decades with top brands and across different countries, the journey to achieving his audacious dream of introducing and providing luxury hotel beds to every home in the UAE was born. This dream has morphed over the years into a high-end brand that is synonymous with luxury. Redwood Retail Furnishing LLC was the start of the first luxury bedding boutique in Dubai. We started out as MEROË-The Bed Boutique by exploring and seeking the best high-end bed custom-making factories, textiles, fabrics, and exceptional bedding sources while rendering exceptional customer service, and top-notch quality. The different crests and falls over the years have culminated into the market growth and beautiful homes we've helped create to date. To create a wholesome experience and meet the growing need of our clientele, another Redwood brand, White & Velvet was created with the sole purpose of lighting up homes in a luxurious and glamorous way. Our goal is to adequately serve unique and individual tastes with meticulously chosen high-end pieces of luxury, chandeliers, table lamps, accent chairs, tables, consoles, and home accessories that help to create harmony and class in any space. Presently, Redwood Retail Furnishing LLC has become a major player in the home furnishing market in the UAE and GCC with two brands- providing homes with luxury hotel bedroom solutions and high-end lights and accessories. We believe our compelling combination of design, quality, and luxury is unparalleled in the marketplace because our business is anchored on the values of customer service, trust, relationships, and most importantly, passion. This is only the beginning. Our vision is to expand the footprint of the current Redwood brands across the UAE and GCC while creating new concepts and service offering to cater to the needs of the customers in the home furnishing category. This is our pledge to you.
