Anthropology of Design is an independent project based in Dubai, that explores ideas and cultures that would influence designers. Focusing on contemporary culture, AOD aims to curate a collection of engineered garments and inelegantly designed jewelry with a strong belief in quality and relevant surrounding environments to present design through a new perspective. This gives users an experience of
exceptional design and a closer look into how fashion is influenced through people and place. By experiencing collections from the designers that come from the same city, you begin to experience the culture of that city; finding the similarities that tie the designers together. This makes it more evident that people living within the same environment tend to follow the same direction and subconsciously draw similar inspirations. The designers we feature draw inspiration from their surrounding, with influence from their urban environment and cultural community. Elements from the city are then incorporated in their collection which allows them to deliver new perspectives and thinking in design and lifestyle. They provide the consumer with pieces that focus on a more designed approach rather than generic mainstream thinking. Our online shop features a carefully curated collection by contemporary designers from different cities around the world, giving the consumer an experience of exceptional design and a closer look into how fashion is influenced through people and place. The concept of fashion and cities is carried into the Anthropology of Design series of ongoing Pop Up Shops, which take place between 3 to 4 times a year, and focus on three main cities with a common design theme and aesthetic. The collections are presented in the form of a mini-gallery that is designed to represent the fashion designers and the city they are from.
