11/09/2026
18 years of Surf Expo 🌴✈️🇺🇸
I’ve done this show pregnant (that baby is now 15). I’ve done it twice with babies in tow. I’ve packed collections, crossed oceans and turned up year after year — watching West Indies Wear grow right alongside my family.
And somewhere along the way, Surf Expo became so much more than a trade show. 💙
It’s where I’ve met so many of our wonderful retailers, caught up with old friends, made new ones and, most importantly, got to see so many of our island family all in one place.
Looking back through these little clips from over the years makes me realise just how much life has happened between those booths!
And next week… we do it all again. 🌴
I’m heading back to the USA with our brand NEW 2027 collection, and I honestly cannot wait to show you what I’ve been working on — and hug a whole lot of familiar faces.
18 years later and I’m still just as excited.
USA, I’m coming! 🇺🇸🌺
See you at Surf Expo next week.
PS : for the_cottonshed friends, you might notice I’m missing next week… I’m swapping Boambee for the USA! 🇺🇸
