15/05/2026
After a lot of thought, I’ve decided it’s time to close this chapter of Bloom Store.
What started as a small idea during motherhood became something so much bigger than I ever imagined. Bloom has been part of our family for years now. It’s watched babies become school kids, followed people through engagements, weddings, holidays, first homes, and all the ordinary little moments in between that somehow end up meaning the most.
I created Bloom because I was scared of memories disappearing. Phones fill up, years pass quickly, and I wanted people to have something they could actually hold onto. Something tangible. Something to pull off a shelf years later and feel everything all over again.
And the truth is… I never expected so many people to let our albums become part of their lives.
To every single person who has ordered, shared us with a friend, gifted an album, packed photos into sticky pages late at night, or trusted my little brand with your memories… thank you. Truly.
This business has changed my life in so many ways, but more than anything, it gave me purpose during a season where I really needed it.
As life shifts and new dreams start pulling me in different directions, I know it’s time to let this version of Bloom go with intention, gratitude, and pride instead of stretching it beyond what it’s meant to be.
So this is the beginning of the end for Bloom Store as you know it 🤍
This week, we’ll be preparing for our final closing sale before Bloom officially closes its doors. I’ll share all the details very soon, but for now, I just wanted to say thank you for being part of this chapter with me.
I don’t think I’ll fully process what this business has meant to me for a long time, but I do know this: I’ll always be grateful it existed, and I’ll always be grateful for the people who supported it.
Thank you for being here.
Jessiika x
