PuraChoice

PuraChoice The PuraChoice® Range provides Low Allergy, Asthma Friendly & Eco-Responsible Cleaning Products.

Being safe for the environment is one thing, but what about being safe for people? What began as the project of an asthmatic mum is now the saviour of homemakers across Australia. The PuraChoice® Range is Low Allergy, Asthma Friendly & Eco-Responsible. PuraChoice® is an Australian Made & Owned cleaning range committed to producing allergy-friendly products and reducing the impact on the environmen

t through sustainable sourcing and providing new refill pouches. The new and improved PuraChoice® formulas are true to our brand values, with renewable plant-based ingredients for sensitive skin, allergies, and people living with asthma. Now you can reduce your use of plastic by 82% when you use our concentrated pouches to refill your PuraChoice® 500mL bottle. Our PuraChoice® ingredients meet the requirements for biodegradability based on Regulation (EC) 648/2004 for detergents (test type Biodegradability, ISO 14593).

23/01/2026
23/11/2025

Got to be in it to win it!

23/11/2025

⚠️ HIGH and EXTREME pollen forecasts have been issued across Australia

Today an extreme pollen warning has been forecast in Hamilton and Ballarat and a high pollen warning in Melbourne, Geelong, Perth and Launceston. VicEmergency has also issued a moderate thunderstorm asthma risk warning in the Wimmera.

People with asthma and allergies should avoid being outdoors to reduce their exposure to pollens and should ensure they have an up to date asthma and allergy action plan.

Access the latest pollen forecast information: sensitivechoice.com/pollen-season.

31/10/2025

You’ve got to be in it to win it! Follow Magic Cleaning Products for updates.

10/08/2025

🎡 Redlands Ekka Show Day Closure 🎡
We'll be taking a little break on Monday, 11 August for the Redlands Ekka public holiday. Our team will be off enjoying dagwood dogs, showbags, and maybe even a cheeky ride or two 😄

We'll be back to business as usual from 8:00am Tuesday, 12 August.

Thanks for your understanding — enjoy the long weekend if you're local!

The Next Generation: Strength, Vision & Legacy 🖤💛❤️We're proud to support NAIDOC Week 2025 6-13 July and stand in solida...
09/07/2025

The Next Generation: Strength, Vision & Legacy 🖤💛❤️
We're proud to support NAIDOC Week 2025 6-13 July and stand in solidarity with Aboriginal and Torres Strait Islander peoples.
Together, let’s continue to listen, learn, and honour the stories that shape this land.

🇦🇺 **It’s Australian Made Week!** 🇦🇺We’re proud to wave the green and gold kangaroo! 🦘 Over **90% of our products are ma...
16/05/2025

🇦🇺 **It’s Australian Made Week!** 🇦🇺

We’re proud to wave the green and gold kangaroo! 🦘 Over **90% of our products are made right here in Brisbane**, supporting local jobs, families, and Aussie innovation.

By choosing Australian Made, you're not just getting high-quality, reliable products — you're backing local manufacturing and a more sustainable future. 🌱

Let’s celebrate what makes Australia great. 💚


👉 Learn more at: [https://australianmade.com.au/latest-news/2025/australian-made-week-is-making-a-splash-in-2025](https://australianmade.com.au/latest-news/2025/australian-made-week-is-making-a-splash-in-2025

Address

Capalaba, QLD

Opening Hours

Monday 8:30am - 4pm
Tuesday 8:30am - 4pm
Wednesday 8:30am - 4pm
Thursday 8:30am - 4pm
Friday 8:30am - 4pm

Telephone

+61732453255

Website

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