18/08/2026
Hello my lovelies,
This month, My Felt Lady turns 12. 🥹
TWELVE YEARS.
Some days I still feel like I’m just a woman surrounded by enormous amounts of felt, making things up as I go along… but here we are.
Looking back over the past 12 months, so much has happened.
✨ One huge pinch-me moment: My Felt Lady wool felt was used in the making of the Netflix film Mosquito Bowl, including flags and insignia. Felt from my little studio in Chinchilla ended up on a movie set. 🤯
✨ You broke records with me too. Black Friday was enormous, then January sales were up 167% on the year before. After 12 years, you still manage to surprise me.
✨ We welcomed new colours, glitter and metallic felt, brought favourites back, created bundles and patterns, and spent far too much time staring at two almost-identical colours saying, “No… this one is definitely different.” 😂
✨ And then there was the usual small-business chaos: suppliers, freight, missing pickups, wet shipments, colours disappearing, Australia Post keeping me humble and Shopify occasionally testing whether I am spiritually evolved enough not to throw my computer through a window.
Spoiler: I am not. 😂
But my favourite part will always be you.
Seeing your flowers, toys, crowns, dolls, wreaths, ornaments and beautiful handmade creations still makes me ridiculously happy.
This year I also started to write the story of how My Felt Lady saved me. This little business has grown alongside my children, carried me through some of the hardest chapters of my life and given me a community I never imagined when I started.
There have been huge highs, frustrating lows, happy dances, swear words and approximately four billion pieces of felt.
And through all of it, you’ve been here.
Shopping with me, recommending me, sending photos, reading my ramblings and coming back year after year.
You are the reason My Felt Lady is still here 12 years later.
So here’s to 12 years of felt, creativity, chaos and this wonderfully colourful community we’ve built together.
And here’s to Year 13.
Preferably with fewer freight dramas. 😂
With felt love always,
Candice ❤️