Viceroy Lingerie

Viceroy Lingerie We specialise in sourcing and supplying high quality products for Australian and NZ fashion retailers.

We partner with the best lingerie manufacturers and professional bra fitters to help Australian women experience the difference a good bra can make.

20 years ago today, I arrived at Melbourne Airport and handed my Russian passport, together with my immigration card, to...
14/08/2026

20 years ago today, I arrived at Melbourne Airport and handed my Russian passport, together with my immigration card, to the customs officer. On it, I had ticked: “Migrating permanently to Australia.”

He looked at me, smiled and said, “Welcome home!”

I can’t remember what that person looked like. I wish I could. Because he made a difference. And so many Australians after him did too.

To this day, I regard immigrating to Australia as both my most significant achievement and a miracle of sorts. I want to say a heartfelt THANK YOU to this amazing country and its people, who took me in, allowed me to absorb their ways while sharing mine, and ultimately gave me a place I proudly call home. And of course, a very special thank you to our industry, all the people in it, and our shared journey. 💖

With the Victorian election approaching and so much fear being spread about immigration and cultural division, I can’t help but reflect on what my own experience has taught me.

Australia is not a great country despite how different we are. In many ways, it is great because of how different we are — and because, at our best, we make room for those differences while respecting what we share. 🇦🇺❤️

Meet Juliane by Marie Jo. 🖤 A striking mix of graphic animal lace and delicate floral embroidery, with beautiful details...
12/08/2026

Meet Juliane by Marie Jo. 🖤 A striking mix of graphic animal lace and delicate floral embroidery, with beautiful details that make every piece feel special. 🐅✨

From padded to transparent to wireless, Juliane is the absolute must-have for AW26.

Wear it out in style. 🖤 LingaDore AW26 takes lingerie beyond the first layer, with the Triangle Plunge Bra in Black Taup...
10/08/2026

Wear it out in style. 🖤 LingaDore AW26 takes lingerie beyond the first layer, with the Triangle Plunge Bra in Black Taupe styled to be seen.

Add a jacket, a black beret and a little confidence. Who says a bra has to stay underneath?

Marie Jo Soft Studio in Velvet Blue & Wild Rose 💙💗The fast-growing ongoing favourite welcomes two stunning seasonal shad...
31/07/2026

Marie Jo Soft Studio in Velvet Blue & Wild Rose 💙💗

The fast-growing ongoing favourite welcomes two stunning seasonal shades for AW26.

Crafted from buttery-soft fabrics and loved for its exceptional comfort, Soft Studio continues to earn glowing fit feedback from our retail partners.

These fresh new colours bring even more reason to fall in love with this everyday essential.

The star family of AW26: Primadonna San Angel 💙San Angel returns in Water Blue, a striking new colour palette. With brig...
29/07/2026

The star family of AW26: Primadonna San Angel 💙

San Angel returns in Water Blue, a striking new colour palette. With bright purples and deep navy tones, this colour brings elegance, depth and modern luxury to this standout collection.

Designed to pair beautifully with Primadonna’s key icons, San Angel is set to be one of the season’s must-have families.

Sarda AW26 is turning up the colour. 💜🧡Meet Chalmers in trending Deep Purple, the latest seasonal update to Sarda’s ongo...
27/07/2026

Sarda AW26 is turning up the colour. 💜🧡

Meet Chalmers in trending Deep Purple, the latest seasonal update to Sarda’s ongoing bestseller, joining the core Black, Hot Lava and Royal Peach colourways.

Paired with the bold new Bremer in Orange Shock, these collections merchandise beautifully together while bringing a fresh, fashion-forward consumer into store.

One of the most admired families among our retail partners during pre-sales, Solene by Marie Jo is being delivered to th...
24/07/2026

One of the most admired families among our retail partners during pre-sales, Solene by Marie Jo is being delivered to the stores this month!

Fresh, feminine and effortlessly elegant, this collection combines Marie Jo’s signature fit and premium embroidery that’s easy to fall in love with.

Samanta Perla A143 in Black 🖤When someone asks for a “pretty bra”, Perla is always the right answer. Delicate Swiss embr...
22/07/2026

Samanta Perla A143 in Black 🖤

When someone asks for a “pretty bra”, Perla is always the right answer.

Delicate Swiss embroidery, a beautifully rounded shape and outstanding support come together in a style that flatters almost every body type.

With an extensive size range and gorgeous matching briefs, it’s no surprise Perla remains one of our customers’ best-selling collections!

20/07/2026

Monterrey by Primadonna ✨

A favourite among our retail partners, Monterrey is loved for its exceptional fit and support.

The modern print paired with timeless embroidery creates a look that’s unmistakably Primadonna, bringing timeless craftsmanship and contemporary style together in one beautiful range.

Nufit by Maison Lejaby 🖤🤍A long-term bestseller for a reason. Nufit combines effortless French elegance with a flatterin...
17/07/2026

Nufit by Maison Lejaby 🖤🤍

A long-term bestseller for a reason. Nufit combines effortless French elegance with a flattering shape and supportive fit up to a G cup. Available in timeless Black and N**e, with matching knickers that are just as chic.

This ongoing collection is a proven favourite trusted by retailers and loved by women around the world. 🇫🇷

Address

5/140 Fairbank Road
Clayton South, VIC
3169

Opening Hours

Monday 9am - 5am
Tuesday 9:30am - 5pm
Wednesday 9:30am - 5pm
Thursday 9:30am - 5pm
Friday 10am - 3pm

Telephone

+61395582430

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