23/06/2026
This morning started exactly how a proper winter morning should.
Fog hanging low across the farm.
Grass wet enough to soak your boots in three steps.
Two dogs supervising our work with all the professionalism of a couple of unpaid interns.
As I wandered through the rows checking on our plants and trees, I got thinking about something customers tell me all the time.
“Craig, why do your trees survive better than … well you know who…
Well… here’s the secret. The one thing the big guys can’t do…
Our trees have survived what your garden is about to throw at them.
See, our farm isn’t some fancy climate-controlled operation where plants spend their days being pampered, listening to relaxing music and drinking imported spring water and chai latte mornings..
Our farm is Echuca.
Cold frosty mornings.
Hot summer scorchers.
Wind.
Dust.
Rain.
The occasional weather forecast that’s completely wrong. Well more than occasionally wrong..
In other words…
Pretty much the same conditions as your backyard.
Our trees don’t get wrapped in cotton wool.
The trees don’t get participation awards.
And when summer decides to turn the heat up to ridiculous, they cop it just like the rest of us.
That’s why when you take a Plantfarm tree home, it’s already had a few years of local life experience.
It’s the gardening equivalent of buying a farm ute instead of a showroom sports car.
One knows how to work.
As I was standing there admiring the winter fog and pretending I was doing something important, my phone rang.
My accountant.
What at 6am… whose accountant calls at this time..
Now nobody has ever answered a call from their accountant at this time of day and thought:
“This is going to make my day better.”
He said very straight to the point..
“Craig, how’s the stocktake going?”
He knew Kate was away and that I was running the show..
I laughed.
He didn’t.
I did small talk.
He didn’t.
Apparently “avoiding it and hoping it goes away” isn’t considered a legitimate business strategy.
So after careful consideration and several minutes of professional-level procrastination, I’ve come up with a much better solution.
Let’s sell the lot.
Seriously.
The less I have to count, the happier I become.
Which is why we’ve launched the biggest stocktake sale we’ve ever done.
🚨 EOFY STOCKTAKE SALE 🚨
🌿 20% to 50% OFF selected stock
🌳 Plants & Trees
🏺 Pots & Homewares
🌱 Thousands of bargains across both stores
Because every plant you take home is one less plant I have to count.
And if enough of you help me out, I might even get to keep enjoying these peaceful winter walks instead of spending EOFY counting pots.
So while you’re sitting there enjoying your morning coffee, just remember…
The plants on our farm are out there right now wearing the frost, soaking up the dew and preparing for another Victorian summer.
Just like they’ll do in your backyard.
And that’s exactly why they thrive.
And right now until the end of month or when stock sells out you SAVE BIG!
📍 Echuca Moama Plant Farm
13-15 Northern Hwy, Echuca
📍 Shepparton Plant Farm
535 Archer Rd, Kialla
📞 1300 599 988
IN STORE ONLY
Some exclusions apply including bare root stock, customer orders, pre-orders, gift cards, items already on sale, garden arbors and selected lines.
Grab. Save. Grow. And help me avoid stocktake. 😆🌿💰
And if you want to know why I posted the last photo of a pelican well that’s because I love them 😂.
