What are the opening hours?

Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm Saturday 9am - 4pm Sunday 9am - 4pm

http://echucamoamaplantfarm.com.au/, http://sheppartonplantfarm.com.au/

Echuca - Shepparton - Plant Farm, 13/15 Northern Highway and 535 Archer Rd Kialla, Echuca West (2026)

Q: What is the address?

13/15 Northern Highway And 535 Archer Rd Kialla

15/10/2026

SOMETIMES IN LIFE, ALL THE DOTS JUST LINE UP. 🌸

And sometimes those dots involve a famous racehorse, a beautiful Magnolia, a family dinner table and a bloke from Echuca who just loves growing plants.

This is one of those stories.

And it’s probably one of my favourites.

Meet MAGNOLIA WHITE CAVIAR.

Now before you start wondering what the hell I’ve been putting in the potting mix, there’s actually a rather beautiful story behind this plant.

And I reckon it’s worth sharing.

You see, it’s springtime.

The racing season is in full swing, the horses are looking magnificent, and somewhere across Australia a bloke is currently explaining to his wife why the $200 he put on a sure thing was actually a sound financial investment.

Good luck with that, mate.

But it takes me back to one very special horse.

BLACK CAVIAR.

Remember her?

25 starts. 25 wins.

15 Group One victories.

Not beaten once.

An Australian champion who captured the hearts of an entire nation.

People who had never watched a horse race in their lives suddenly became racing experts.

And the remarkable thing was that this international superstar came from right here in country Victoria.

Born at Gilgai Farm in Nagambie.

Not far from our own backyard.

Now you might be wondering what the greatest racehorse in Australian history has to do with a Magnolia.

Well, this is where my story begins.

You see, I’ve been fortunate in my life to meet some pretty incredible people through the wonderful world of plants.

Some have taught me things.

Some have become lifelong friends.

And some have cost me an absolute fortune because every time I visit them, I come home with another bloody truckload of plants.

One of those people is my mate Baz.

Barry Humphris.

Now Baz isn’t just someone who grows Magnolias.

He’s one of those passionate Australian plantsmen who has spent years working with plants, developing new varieties and quietly creating things that the rest of us eventually get to enjoy in our gardens.

And years ago, while Australia was cheering on Black Caviar, Baz was busy with a different sort of breeding program.

No horses.

No jockeys.

No million-dollar prizemoney.

Just plants.

And a whole lot of patience.

Because breeding a new plant isn’t something that happens overnight.

You can spend years growing, watching, selecting, hoping and occasionally wondering whether you’ve completely lost your marbles.

Something I can personally relate to.

But every now and then something extraordinary comes along.

And for Baz, it was a beautiful evergreen Magnolia.

Gorgeous glossy green foliage, an elegant upright habit and magnificent creamy-white flowers.

Something different.

Something special.

Something he knew deserved a name.

AND THIS IS WHERE THE STORY GETS BEAUTIFUL.

As Baz told me, he was sitting around the family dinner table talking about this Magnolia.

Just a family having dinner.

Talking about the things they loved, the things they’d been growing and what they’d discovered.

And Baz was explaining just how special this new plant was.

When his mum asked one simple question.

“What colour are the flowers?”

“White.”

“Well, why don’t you call it White Caviar?”

And there it was.

WHITE CAVIAR.

A name inspired by one of Australia’s greatest champions.

Thought up around the family dinner table.

By Mum.

No expensive marketing company.

No 47-page branding strategy.

No bloke in Melbourne wearing $800 sneakers explaining how the name needed to connect with a younger demographic.

Just Mum.

And as usual, Mum knew best.

The name stuck.

And a beautiful new Australian Magnolia had its identity.

Now here’s the part of this story that means something quite special to me.

Because somehow, over the years, I’ve found myself connected to both of these Australian stories.

I’ve been lucky enough to spend time helping with the beautiful gardens at the property in Nagambie where Black Caviar was born.

A place of rolling green paddocks, magnificent horses and a remarkable piece of Australian history.

And then there’s me, sitting around Baz’s family table in Melbourne.

Talking plants.

Listening to stories.

Sharing a laugh.

Learning how this magnificent Magnolia came to be.

And I sometimes wonder how the hell I ended up here.

I’m just a bloke from Echuca who loves plants.

I never imagined that something as simple as growing trees, getting my hands dirty and having a yarn with people would open so many doors.

But it has.

And that’s something I’ve learnt as I’ve got a little older.

Life has a funny way of joining the dots.

You meet someone.

You have a conversation.

You visit a garden.

You share a meal around somebody’s family table.

And at the time, you don’t really think much of it.

Then years later you find yourself standing in your own nursery, looking at a Magnolia, and suddenly all those little moments come together.

A champion horse bred in Nagambie.

A champion Magnolia bred by an Australian plantsman.

Two families who poured their hearts into something they believed in.

And one simple name connecting their stories.

Funny, isn’t it?

We spend so much time looking forward to the next big thing that sometimes we forget to appreciate how we got here.

The people we’ve met.

The friendships we’ve made.

The knowledge that’s been shared.

And the stories behind the things we take for granted.

That’s why I love this industry.

Because to some people, it’s just a plant.

To Baz, it’s years of work, patience, passion and a beautiful family memory.

To me, it’s a reminder of the people and places I’ve been lucky enough to know.

And to you, hopefully, it’s something beautiful you can plant in your garden and enjoy for years to come.

Maybe one day someone will stand in your garden and ask what that beautiful white flowering tree is.

And you’ll be able to tell them the story too.

That’s how stories live on.

Now before everyone starts getting emotional, including me, we’d better talk about the one thing you lot really want to know.

HOW MUCH, CRAIG?

Because unlike Black Caviar, you won’t need a millionaire’s bank account to own this Australian champion.

In fact, I’ve decided that a plant with a story this good deserves a proper celebration.

And you know me.

I don’t mind giving away a bit of margin if it means getting more beautiful plants into people’s gardens.

So here we go.

MAGNOLIA WHITE CAVIAR

🌸 Beautiful fragrant creamy-white flowers.

🌿 Evergreen with gorgeous glossy foliage.

🌿 Beautiful for hedging, screening or as a feature plant.

🌿 Australian bred, with a story worth telling.

JUST $29.95 EACH.

BUT HOLD YOUR HORSES.

Because I’m backing this champion to be a winner in your garden.

And I’ve got a little spring racing special for you.

TWO FOR JUST $50.

Yep.

Two magnificent White Caviar Magnolias.

Fifty bucks.

And unlike the Melbourne Cup, everybody who takes home a couple of these beauties gets to feel like a winner.

No betting slip required.

No photo finish.

And absolutely no need to put on a ridiculous hat.

AVAILABLE FROM TODAY AT BOTH OUR PLANT FARMS.

📍 ECHUCA MOAMA PLANT FARM
13–15 Northern Highway, Echuca.

📍 SHEPPARTON PLANT FARM
535 Archer Road, Kialla.

Both open 7 days a week.

And before I finish, I want to say something to Baz and his family.

Thank you.

Not just for breeding such a beautiful plant, but for letting me be part of the stories, the conversations and the friendships that make this industry so special.

And to Baz’s mum.

I reckon you picked a bloody winner.

Black Caviar went 25 races undefeated.

And now I’m wondering if we can sell 25 pairs of White Caviars before morning tea.

That’s 50 Magnolias for those of you who are still working out the odds.

If we do, I’ll be celebrating like I’ve just won the Melbourne Cup.

Although knowing Kate, she’ll probably remind me that selling $29.95 Magnolias two for $50 isn’t exactly how you become a millionaire.

But that’s alright.

Some things in life are worth a whole lot more than money.

And sometimes the best things we grow aren’t actually the plants.

They’re the friendships, the memories and the stories we get to share along the way.

Cheers,
Craig 🌳

14/10/2026

OUR GARDENS ARE BEING ATTACKED BY BOGANS! 🦋

But before you get the baseball bat out, there’s something you need to know.

For nearly 50 bloody years I’ve been calling these things BOGAN MOTHS.

Turns out they’re actually called BOGONG MOTHS.

Well, excuse me, David bloody Attenborough.

For the best part of my life, I’ve been imagining these little buggers flying around with mullets, flannelette shirts, a packet of Winnie Blues tucked up their sleeves and a slab of VB in the boot of a rusty Commodore.

And I’m talking REAL bogans.

Not this new generation of e-scooter riding, vape-smoking, Bluetooth-speaker-carrying little champions.

I’m talking the original breed.

The ones who could fix a Holden with a screwdriver, a coat hanger and six beers.

The ones whose thongs had done more kilometres than their cars.

AND NOW THEY’RE EVERYWHERE!

People are reporting moths all over the place. On windows, verandahs, shopfronts and flying around porch lights like it’s Saturday night at the local pub.

But here’s where old Craig actually learnt something.

The Bogong moth is one of Australia’s greatest long-distance travellers.

Every spring, these little brown buggers can fly up to 1,000 kilometres from inland Australia to the Australian Alps, where they shelter during summer.

ONE THOUSAND BLOODY KILOMETRES!

No Google Maps.

No fuel card.

No roadside pie and iced coffee.

Not even a servo toilet stop.

And apparently they navigate using the stars and the Earth’s magnetic field.

Meanwhile, I can drive to Shepparton and forget what I went there for.

Now, before you start spraying everything that moves, here’s some actual gardening advice.

Adult Bogong moths aren’t interested in chewing your plants. They’re mostly just passing through, although their caterpillars are a type of cutworm that can damage young seedlings.

And remember, not every moth currently flying around your garden is necessarily a Bogong moth.

They’re attracted to artificial lights, which explains why so many end up hanging around our houses, flying into windows and generally carrying on like they’ve had six schooners and lost their car keys.

If you’ve got them gathering around your lights, try switching off the unnecessary ones rather than reaching for the spray.

AND HERE’S SOMETHING THAT REALLY SURPRISED ME.

Bogong moths are actually classified as ENDANGERED!

Yep. Despite the numbers people are seeing during migration, their population has suffered serious declines.

And they’re an incredibly important food source for Australia’s endangered mountain pygmy-possums.

So these little brown travellers are actually doing something useful for our environment.

Unlike the bogans I grew up with, who spent most weekends doing burnouts outside the local milk bar.

Anyway, after nearly 50 years of getting their name wrong, I’d like to formally apologise to the entire Bogong moth population.

Although, judging by the number turning up lately, I reckon they’ve heard what I’ve been calling them and they’re coming to sort me out personally.

Now here’s something I’ve been wondering…

ARE WE GETTING MORE BOGANS IN ECHUCA OR SHEPPARTON?

Mmmmm.

Nope. Not going there.

I’ve got a plant nursery in both towns and I’m not stupid enough to start THAT conversation on Facebook.

Kate already reckons I cause enough trouble on here.

But if you’re curious, you’re more than welcome to come and conduct your own little bogan census.

Both our Plant Farms are open 7 days a week, absolutely packed with beautiful plants, bigger bargains and good old-fashioned service.

And unlike the moths, you don’t have to travel 1,000 kilometres to find us.

ECHUCA MOAMA PLANT FARM
13–15 Northern Highway, Echuca

Monday to Friday: 9am–5pm
Saturday & Sunday: 9am–4pm

SHEPPARTON PLANT FARM
535 Archer Road, Kialla

Monday to Friday: 9am–5pm
Saturday & Sunday: 9am–4pm

Bring the family. Bring your mullet if you’ve still got one.

Everyone’s welcome.

And remember, you don’t need to be a bogan to appreciate a bloody good bargain.

Craig 🌱

12/10/2026

HI SHEPPARTON! 👋

Yep, that’s us waving from Kialla.

AND BLOODY HELL, SHEPPARTON. YOU’RE STARTING TO MAKE SOME NOISE!

Everywhere I go lately, someone’s asking about our Shepparton Plant Farm.

“Craig, have you seen how big that place is getting?”

“Craig, I didn’t realise you had so many plants.”

“Craig, how the hell are your plants so much cheaper?”

Well, here’s a little story about what happens when you give people a BETTER CHOICE.

We’re only just over 12 months into this adventure, heading through just our SECOND SPRING, and something pretty special is happening.

Our sales report tells a story.

Over 23,000 purchases recorded. That’s a lot of people filling boots, back seats, trailers and probably having to explain to their partners why they came home with another tree.

And what have you lot been buying?

Thousands of gardening favourites have been flying through the registers, from our ever-popular Backyard Bliss Lilly Pillies to native shrubs, beautiful deciduous trees, magnolias, ornamental pears, fruit trees and mountains of fresh vegetable seedlings.

And then there’s all the potting mix and compost.

Bloody hell, Shepparton, you’re growing something!

But here’s what makes me proud.

It was never about us wanting to become bigger. It was about giving YOU a bigger choice.

Kate and I watched family-owned nurseries closing their gates, and we could see the choices disappearing.

Less competition. Less advice. Less choice of where your plants came from. And fewer places where you could buy a decent-sized plant at a decent price.

So we rolled up our sleeves and decided to fight back.

Have we got everything right in our first 12 months?

Not a chance!

We’ve made mistakes, listened, learnt, changed things, welcomed new team members, brought in bigger plants, expanded our ranges and worked bloody hard on getting our prices even better.

And we’re filling the nursery with more plants grown right here in our own climate.

Real plants. Real local knowledge. Real gardening advice.

Not plants that have spent their lives being pampered in a heated greenhouse before being sent off to battle a Goulburn Valley summer.

And we’re bringing back some good old-fashioned values along the way.

Seniors Tuesdays with 10% off.

Loyalty points that reward you for shopping with us and save you even more.

Bigger plants at better prices.

Big carparks, big smiles and real people who actually want to help you.

No fancy corporate nonsense. Just a family-owned business having a crack.

BUT HERE’S THE BIT I REALLY WANT YOU TO KNOW.

We’re nowhere near finished.

We’ve got some BIG plans for this space.

A local café, big open grassy lawns, picnic tables, places for families to sit and enjoy the gardens.

And something very close to my heart, a legacy garden called PURPOSE.

A place that will hopefully mean something to people long after I’ve hung up the work boots.

Now don’t turn up tomorrow looking for the café. We’ve got a long pipeline of work ahead of us, and Kate’s already wondering if I’ll ever stop coming up with ideas. 😂

But we’re serious about building something special here.

Not just another nursery.

A place Shepparton can be proud to call its own.

And the most exciting part?

You lot are making it happen.

Every person who walks through our gates, earns loyalty points, brings a friend, recommends us to a neighbour or tells someone about the bargains they’ve found is helping us build this place.

It’s becoming more than a shop.

It’s a movement to make gardening affordable again.

And to our Shepparton team, old and new, thank you. You’re building something pretty bloody cool.

So here’s my little favour.

If you haven’t visited us yet, come and see what everyone’s talking about.

And if you already love what we’re doing, tell someone. Bring a mate. Spread the word.

Because the more people who support family-owned nurseries, the more choice we can all enjoy.

SHEPPARTON PLANT FARM
535 Archer Road, Kialla.
Open 7 days.

BIGGER PLANTS. BETTER PRICES. OLD-FASHIONED SERVICE.

We’re not trying to take over Shepparton. We’re trying to give Shepparton back something it was losing.

CHOICE.

And judging by our second spring, I reckon we’re onto something pretty special.

Thanks for backing us, Shepparton at 535 Archer Rd Kialla …

Craig 🌱

11/10/2026

WHAT’S EASIER TO GET RID OF? ALBO THE SLUG OR THE BLOODY SNAILS IN MY GARDEN? 🐌

Now there’s a question I never thought I’d be asking myself at 10 o’clock on a Sunday night.

But here we are 6 am Monday and I can’t get it out of my head..

You see, I’ve been studying both species and the similarities are bloody frightening.

One moves slowly, leaves a trail of slime, helps himself to everything I’ve worked hard to grow and seems impossible to get rid of.

The other one’s a snail.

And quite frankly, I’VE HAD A GUTFUL OF BOTH.

But the snails have gone too far.

They’ve invaded my farm, occupied my garden beds and I’m convinced they’ve joined the union and started their very own Victorian BIG BUILD.

They’ve got free housing, free meals, night shifts and apparently unlimited annual leave.

They’ve demolished my lettuce, stripped my seedlings and left their bloody calling cards everywhere.

And who’s paying for all this?

CRAIG.

Of course it’s bloody Craig.

So last night I declared war.

OPERATION SLIME STORM.

But before launching my attack, I started researching the best ways to evict these slimy little squatters.

And here’s where it got interesting.

1. THE MIDNIGHT RAID.

Apparently snails do their best work after dark, especially after rain.

So grab a torch, a bucket and start rounding them up.

Now I don’t know if this would work in Canberra, but I reckon if someone turned the lights on at Parliament House at midnight, we’d probably find a few things crawling around we’d rather not see.

2. COPPER BORDER SECURITY.

Apparently copper tape around pots and raised beds can stop the little buggers crossing.

Excellent!

Although living in Victoria, I’ll probably need a permit, a risk assessment, six traffic controllers and a $40 million feasibility study before I can install it.

By then the snails will have finished the Big Build and moved onto Stage Two.

3. THE FREE HOUSING TRAP.

Put some damp cardboard or old boards around the garden.

The snails move underneath during the day.

Next morning, lift the roof and you’ve found the whole bloody workforce.

Rent-free accommodation, free meals and not a cent towards electricity.

Sounds familiar.

4. THE EGGSHELL SCHEME.

Apparently crushed eggshells keep snails away.

Except research suggests they don’t work very well.

So now I’ve spent money on eggs, wasted time crushing them and achieved absolutely nothing.

Congratulations. I’ve just invented my own government department.

5. THE COFFEE GROUNDS EXPERIMENT.

Another old gardening trick.

Apparently you spread coffee grounds around the plants and the snails won’t cross them.

Except it’s not particularly reliable.

So now they’re getting free accommodation, fresh vegetables AND coffee.

What’s next? A bloody meal allowance?

6. THE SERIOUS STUFF.

Iron-based snail baits can work very well when used according to the label. Removing damp hiding spots and watering earlier in the day can help too.

Finally, a practical solution!

Unfortunately, I checked the label and it says nothing about politicians.

For those, apparently you’ve got to wait for an election.

7. THE B**R TRAP.

NOW THIS IS WHERE I LOST MY S**T.

Someone suggested putting little containers of B**R around my garden to attract snails.

B**R?

Are you bloody serious?

I’m already paying enough tax to keep Canberra hydrated.

I’ll be buggered if I’m shouting a round of beers to 400 freeloading snails who’ve spent the night eating my livelihood.

They can TRUCK RIGHT OFF.

So after hours of research, I’ve finally reached a conclusion.

It’s easier to get rid of a snail than the Slug.

One requires a torch, a bucket and a bit of determination.

The other requires about 8 million people to agree with you on the same Saturday.

And let’s face it, getting Australians to agree on anything is harder than keeping snails off a lettuce.

NOW I NEED YOUR HELP.

What’s the BEST way you’ve discovered to get rid of snails?

I want Nan’s old-fashioned tricks, the weird experiments, the garden myths and the methods that genuinely work.

Because this is WAR.

I have lost faith in border security.

Craig.

Commander in Chief, Operation Slime Storm.

P.S. I did consider calling the government for assistance, but I’m worried they’ll declare my snails an endangered species, give them heritage protection and charge me land tax on their shells. 😂

10/10/2026

“HEY CRAIG, DO YOU SELL THESE PLANTS?”

Out comes the phone.

Out come my old-man glasses.

A bit of squinting, two fingers trying to zoom in, and I’m holding the bloody thing about three feet from my face.

BANG. THERE IT IS.

A beautiful garden designed by Artificial Intelligence.

“Sick hey bro. This is how my garden’s gonna look!”

Well, bloody hell. What happened to the good old days?

We used to grab a piece of paper, scribble a few circles, draw a tree that looked like a stick with broccoli on top, chuck in a few measurements and take it down to the local nursery.

Now apparently we’ve all become landscape architects overnight.

And don’t get me wrong, I’m loving it!

Except there’s one little problem.

AI has never had to keep a plant alive through a 43-degree Echuca summer.

It doesn’t know about that bastard of a hot northerly wind, the clay soil that sets like concrete or the dog that insists on watering the same shrub every morning.

And here’s something else.

You can show that same AI garden picture to five different nurserymen and probably get five different answers about what plants are actually in it.

Because it’s a picture, not a bloody botanical identification certificate.

Which brings me to Bev.

Yesterday Bev sent me this beautiful AI-generated garden.

“Craig, old mate, my daughter’s doing her garden and this is what she wants. Can you make it happen? I need a shopping list of the hardiest plants you’ve got.”

Well Bev, you’ve come to the right old bloke.

Because while I’m still trying to work out how to make my phone stop correcting every second word I type, I do know a thing or two about plants.

So here’s my take on your fancy computer garden.

1. Loropetalum ‘Plum Gorgeous’

I’d plant these in generous clusters throughout the garden bed.

Beautiful deep plum foliage all year, lovely natural shape and tough enough that councils even use them in roundabouts.

And if a plant can survive a council roundabout, it’s got a fighting chance at Bev’s daughter’s place.

2. Rhaphiolepis ‘Oriental Pearl’

These are your beautiful little green balls.

Naturally rounded, growing around a metre by a metre, with lovely flowers.

No need to get carried away with the hedge trimmer pretending you’re Edward Scissorhands.

3. Scaevola ‘Mauve Clusters’

Now let’s fill the gaps.

Masses of low-growing green foliage covered in pretty mauve flowers.

Hardy, beautiful and helps smother those weeds that seem to grow better than anything you’ve actually paid for.

4. Cercis ‘Forest Pansy’

My favourite feature tree.

Those stunning heart-shaped burgundy leaves make this the star of the show.

But here’s where real advice matters.

This beauty needs the right position, especially protection from those hot summer winds.

AI might stick it anywhere because it looks pretty. I won’t.

And that’s the difference.

WELCOME TO GARDENING IN 2026.

Bring us your AI masterpiece.

Bring us your scribbled circles.

Bring us a photo, a shopping list, a rough measurement or even that bit of paper you’ve been carrying around in your handbag for six months.

We don’t care how you’ve designed it.

What matters is making it work in the real world.

Because there’s a big difference between a garden that looks magnificent on your phone and one that still looks magnificent after an Australian summer.

At Plantfarm, we grow our plants outdoors, in the same climate you’re planting them in.

REAL PLANTS. REAL PEOPLE. REAL ADVICE.

No artificial roots, no computer-generated promises and no fancy subscription required to talk to someone who knows their plants.

Just good old-fashioned service from people with dirt under their fingernails.

And Bev, there’s your shopping list, love.

Now all we need is a few measurements, a look at the position and we’ll turn that computer cartoon into a real garden.

As for me, I’m an old nurseryman trying to keep up with this brave new world.

Now if someone could just show me how to stop my bloody phone taking photos of the inside of my pocket, I’d be unstoppable.

The world might be going artificial, but we’re sticking with the real thing.

Come visit us and see for yourself why our plants are better

Shepparton - 535 Archer Rd Kialla

Echuca-13- 15 Northern Hwy Echuca

09/10/2026

SATURDAY BILLY BUTTON LOVE! 💛

Well, you mob went absolutely BILLY NUTS yesterday!

I thought giving away 500 Billy Buttons per store would keep you lot happy for the weekend.

Apparently not. 😂

So I’ve stepped up my game and sent a heap more into both stores!

FREE BILLY BUTTONS. MY SHOUT.

No purchase necessary.
No catches.
No signing your life away.
Just wander in, say g’day and grab yourself a free plant.

Why?

Because you lot support us week after week, and sometimes it’s nice to give something back without expecting a dollar in return.

That’s how we do things at Plantfarm.

And besides, I’ve always reckoned a free plant makes people happier than another bloody loyalty email.

Both Echuca & Shepparton stores.
One per person, in-store only, until they’re all gone.

Come say hello. It’s Saturday, the sun’s out and the Billy love is flowing!

Cheers, Craig 💛

09/10/2026

I THINK I’VE FINALLY BROKEN BEC. AND ALL IT TOOK WAS A TRUCKLOAD at 4.59 on a Friday arvo…

You see, our Bec has a problem.

She’s obsessed….

Obsessed with alphabetical order.

EVERY bloody vegetable and herb seedling at Plantfarm must be in alphabetical order.

Apparently putting Basil beside Zucchini is a sackable offence.

So yesterday I decided to test her.

We unloaded the BIGGEST haul of Purtills seedlings we’ve EVER had.

Thousands of the little buggers.

I looked at Bec.

She looked at the trucks.

“Righto Bec, let’s see you row this bloody lot out before Saturday morning.”

She didn’t laugh.

Anyway, while Bec’s questioning her career choices, here’s my little A TO Z OF WHAT YOU SHOULD BE PLANTING THIS WEEKEND!

And a few tips for our Echuca, Moama and Shepparton climate.

A IS FOR ASIAN GREENS
Perfect spring growers. Pick them young and keep the water up before the heat arrives.

B IS FOR BASIL
The herb everyone buys to make homemade pesto, then forgets to water. Loves warmth, hates frost. Keep it protected until the nights warm up.

C IS FOR CORIANDER
Half of you love it. Half reckon it tastes like soap. Plant now while it’s mild before summer sends it to seed.

L IS FOR LETTUCE
Plant a few every fortnight, not 40 at once, unless you’re opening a sandwich shop.

M IS FOR MINT
Grow it in a POT. Unless you hate your neighbours. Then plant it along the fence.

P IS FOR PARSLEY
Curly or flat, fantastic right now. Keep picking the outside stems and it’ll keep producing.

R IS FOR ROCKET
Fast-growing, peppery and makes a $3 sandwich sound like a $28 Melbourne lunch.

S IS FOR SILVERBEET
Tough as an old farm ute. Keep picking the outside leaves and it’ll feed you for months.

T IS FOR TOMATOES
The reason perfectly normal adults walk in wanting three plants and leave with seventeen varieties. Yes, get growing, but watch those late October frosts!

Z IS FOR ZUCCHINI
Plant once the soil warms and frost risk passes. Two plants will feed your family. Six will have you leaving vegetables on strangers’ doorsteps.

Now you’ll notice I’ve skipped a few letters.

I asked Bec what vegetable starts with X.

She told me to p**s off and get back to work.

Fair enough. 😂

NOW HERE’S SOMETHING OUR LOCALS ALREADY KNOW!

FRIDAY IS SEEDLING DAY AT PLANTFARM!

Every week our own trucks arrive loaded with fresh Purtills vegetable and herb seedlings.

And I reckon you lot have worked something out.

PURTILLS GROW BLOODY GOOD SEEDLINGS.

WE SELL THEM BLOODY CHEAP.

Friday afternoons are hilarious. Our regulars circle the trucks like seagulls around a dropped hot chip.

By Saturday, Bec and the team have them all beautifully laid out.

Alphabetically, of course.

Because apparently a lettuce in the tomato section is now a workplace incident.

AND THE PRICE?

$4.85 A PUNNET OR 5 FOR $22!

No fancy marketing, no corporate consultant charging us $10,000 to explain where the broccoli goes.

Just good seedlings, fresh every week, at good old-fashioned Plantfarm prices.

BOTH STORES ARE ABSOLUTELY LOADED THIS WEEKEND!

ECHUCA MOAMA PLANT FARM
13–15 Northern Highway, Echuca

SHEPPARTON PLANT FARM
535 Archer Road, Kialla

SATURDAY & SUNDAY 9AM–4PM

And our FREE Billy Button plugs are still available while stocks last. One per customer, in-store only.

SO WHAT ARE YOU LOT PLANTING THIS WEEKEND?

Please answer in alphabetical order.

Bec reads these comments, and I’ve still got to work with her on Monday.

Craig 🌱

08/10/2026

The day Joel Barnett asked me to join him on his podcast, I thought, yeah mate, no worries. Happy to have a quick chat.

Next minute… 1 hour and 20 minutes later.

“Ok Craig, I think we’ve got it.” 😂

Poor Joel. I don’t think he realised what he’d signed up for.

But you know what? It’s a story I’m actually pretty proud of.

Just 10 years ago it was Kate and me, having a crack at building a business in a small country town.

No big investors. No corporate backing. No fancy business degrees.

Just two people having a go, working bloody hard and probably making more mistakes than we care to admit.

Fast forward just 10 years and somehow we’ve grown into a business employing nearly 40 people across our Plant Farms, production nursery and other operations.

From two people to nearly 40 in just 10 years.

And we did it all from a little country town.

We’ve had our wins, our disasters, the sleepless nights, the days when everything goes wrong and those moments when you stand back and think, bloody hell, look what we’ve built.

And the best part?

We didn’t do it alone.

There’s Kate, our incredible team, the people who’ve worked alongside us over the years and thousands of loyal customers who’ve supported us along the way.

That’s something I’ll never take for granted.

Now, Joel isn’t just some bloke with a microphone.

He’s the man behind InStyle Gardens, an award-winning landscaper and host of The Landscaping Podcast. He’s achieved some pretty incredible things in our industry himself.

And I genuinely enjoyed sitting down with someone who understands what it takes to build a business from the ground up.

We talked about where it all started, how we’ve grown, what we’ve learnt and probably a few things I should have kept to myself.

It’s not really a story about selling plants.

It’s about having a go.

About taking risks, backing yourself, looking after your people and getting up tomorrow to do it all again.

And if there’s one thing I’ve learnt, it’s that you don’t need to live in a big city to build something you’re proud of.

You just need a bloody good reason to keep going.

For me, that’s always been Kate, our team and the people who keep walking through our gates.

So thanks Joel for inviting me onto your podcast and giving me the chance to share a little of our story.

If you’ve got an hour and twenty minutes to spare, have a listen.

And if you make it through the whole thing, congratulations. You’re now officially more patient than Kate. 😂

The Landscaping Podcast with Joel Barnett, Episode 303.
Link is here

https://open.spotify.com/episode/1BgUW6AWRuZ0z8EWKth47t?si=YJrXEDwRQnOQEV3hJZvcVQ&utm_source=copy-link

Craig

Echuca - Shepparton - Plant Farm

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