DFO Essendon

03/06/2026

Move in confidence with breathable fabrics and bold colours.

Find the perfect matching set to suit your style at incredible value with Superdry.

02/06/2026

Shop hard, save harder and you could WIN big this weekend! ✨​
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This is your chance to score big at DFO Essendon.​
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To enter, simply scan the QR code in-centre or click the link on our website, and tell us your three favourite brands at DFO 👀​
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If you know, you know. Get DFO ready. Competition closes Monday, 8 June.​

NSW, QLD, VIC & WA 18+ only. Ends 6pm AEST 8/6/26. Max 1 entry/person. T&Cs apply, see https://dfo-essendon.visitlink.me/7opfWt​
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01/06/2026

DFO we are so back 👀​
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DFO’s June Big Brand Sale is rapidly approaching at DFO Essendon! Lock in for unbeatable deals from all your favourite brands.​
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Consider this your sign to clear your calendar and get ready to shop the sales you've been waiting for 🛍️ ​
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✍️ Friday 5 - Monday 8 June.
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18/05/2026

Basics that are anything but!

Treat your everyday looks to the high-end quality of Emporio Armani's range of sleek wardrobe essentials.

12/05/2026

Looking for that classic and timeless piece to add to your wardrobe?

DFO soft hues, defined textures, and modern silhouettes for lees with Aje.

04/05/2026

Give your home a refresh in time for winter when you DFO Focus On Furniture's Mid Season Sale!

Enjoy big savings on selected lounge & dining furniture from Australia’s most loved range, at deals you simply don't want to miss.

Get in quick! Offer ends 11th May 2026. T&Cs apply.

03/05/2026

Choose Kindness with Smiggle & Dolly's Dream! 💙

Show your support this Do It For Dolly Day (May 8) by picking up a Choose Kindness bag when you DFO at Smiggle, with proceeds going directly to Dolly’s Dream.

Learn more in store.

24/04/2026

This winter, step out in sophisticated style for less with Van Heusen.

Explore a refreshed palette across their iconic Ultra Wrinkle Free and Comfort Plus shirt ranges for a new generation of style.

17/04/2026

Final weekends = don’t miss out 👀

There are only two weekends left to WIN instant DFO Gift Cards* 🛍️

At DFO Essendon, step up and try your luck at our Plinko pop‑up for your chance to win prizes ranging from $10 to $100.​

Simply make a purchase, then head to the activation and see what you win… don’t miss out ✨​

AU 18+ only. Ends 6pm AEST 26/4/26. Keep receipt(s). Max 1 game play/qualifying spend. Limit 1 game play/person/day. T&Cs apply, see https://dfo-essendon.visitlink.me/PD3Oqm​

16/04/2026

Still thinking about what you’d put in your bag? 👀​

There’s still time to WIN 1 of 50 $1,000 DFO Gift Cards* 🛍️​

Until April 26, simply:​
✨ Make a purchase in-centre (no minimum spend)​
✨ Scan the QR code & sign up to our database​
✨ Tell us: “What would you put in your bag if you won a $1,000 DFO gift card?”​

Don’t miss your chance, enter today!​

AU18+ only. Ends 6pm AEST 26/4/26. Max 1 entry/person. T&Cs apply, see https://dfo-essendon.visitlink.me/4HHAkD ​

16/04/2026

DFO the new SKECHERS Hands Free Slip-ins® Glide-Step range! 👟✨

Designed for your perfect fit, with hands-free comfort from step one. No bending, no tugging, no laces just step in and go. Shop in-store today!

10/04/2026

Ready to play your way to win? 👀​

Join us at DFO Essendon for your chance to WIN instant DFO Gift Cards* 🛍️​

Every weekend until April 26, step up and try your luck at our Plinko pop‑up for your chance to win prizes ranging from $10 to $100.​

Simply make a purchase, then head to the activation and see what you win… it could be your lucky day ✨​

AU 18+ only. Ends 6pm AEST 26/4/26. Keep receipt(s). Max 1 game play/qualifying spend. Limit 1 game play/person/day. T&Cs apply, see https://dfo-essendon.visitlink.me/0fEK7B​
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09/04/2026

Do You DFO? Tell us for your chance to WIN 👀​

From April 10 - April 26, we’re giving you the chance to WIN 1 of 50 $1,000 DFO Gift Cards* 🛍️​

How to win:​
✨ Head in-centre and make a purchase (no minimum spend)​
✨ Scan the QR code & sign up to our database​
✨ Tell us: “What would you put in your bag if you won a $1,000 DFO gift card?”​

It’s that easy, enter today!​

AU18+ only. Ends 6pm AEST 26/4/26. Max 1 entry/person. T&Cs apply, see https://dfo-essendon.visitlink.me/BkZkKD ​

06/04/2026

A work wardrobe that has you looking stylish for less? Only at DFO!

Turn heads on your morning commute to the office with elevated pieces from Portmans.

01/04/2026

Ready to DFO your office style? Check out SHEIKE's fresh takes on classic office silhouettes!

Find matching vest and pants set and structured blazers in bold colours to upgrade your work outfits with ease.

18/03/2026

A clutch that sparkles or shines? How about both!

These eye-catching purses from Michael Kors are the perfect element to add a little edge to your outfits!

10/03/2026

With the perfect accessory, you can easily elevate any and every outfit!

Transform your look for less with high-quality pieces from OROTON that are guaranteed to deliver effortless style.

05/03/2026

Weekend plans? Sorted. 🛍️​

The March Big Brand Sale is here! ​

Major deals. Major savings. Your favourite brands, all in one place. ​

Shop big, save bigger! But don’t wait, this weekend only at DFO Essendon.

This is your sign to DFO. 👀 Sale ends Monday 9th March.

03/03/2026

Bring a little magic to your Easter tablescape with on theme decor from !

Plus, rewards members can enjoy an exclusive 25%* off Easter decorations. Hop to it to grab some DFO deals!

*T&Cs apply. Offer ends 8th March 2026.

01/03/2026

The countdown is on 👀​

Your favourite shopping weekend is almost here…​

DFO’s March Big Brand Sale is landing soon at DFO Essendon with huge offers from the brands you know and love.​

Clear your schedule, this is one you don’t want to miss!​

✍️ Friday 6th March - Monday 9th March. ​

24/02/2026

Whether it’s a quick kitchen refresh or a complete remodel, make it stylish with e&s.

16/02/2026

The Year of the Horse is a time for transformation and changes. Step out of your comfort zone and elevate your wardrobe with timeless red pieces from Tommy Hilfiger.

12/02/2026

Adding a splash of red to your outfits is the best way to attract good fortune during the Year of the Horse!🧧

DFO these lucky finds at GUESS.

12/02/2026

POV: You shop for Lunar New Year and get rewarded for it. ✨​

Spend $150 in one transaction, sign up and score a $20 gift card*. Because lucky purchases = lucky perks.​

New year, new fits, extra rewards. DFO it today at DFO Essendon! From Friday 13 to Sunday 15 February. Get in quick!​

AU 18+ only. Ends 6pm AEDT 15/2/26, while gift stocks last. Keep receipt(s). Limit 1 gift per person each day. Limit 1 gift per qualifying spend. T&Cs apply, see https://www.plexus.co/hubfs/Terms/DFOLNY2026-GiftWithPurchase.pdf.​

11/02/2026

Be rewarded this Lunar New Year? Clever. 🧧​

Spend $150 in one transaction, sign up and receive a $20 gift card*, because lucky shopping deserves lucky rewards.​

Celebrate the Year of the Fire Horse at DFO Essendon and make your spend go further. ​

Get in quick! Available Friday 13 to Sunday 15 February. Visit our website to learn more!

AU 18+ only. Ends 6pm AEDT 15/2/26, while gift stocks last. Keep receipt(s). Limit 1 gift per person each day. Limit 1 gift per qualifying spend. T&Cs apply, see https://dfo-essendon.visitlink.me/iAOVzf

Paying Full Price This Lunar New Year? Never.