Error404store

Error404store Error404store is a store dedicated to elevating independent designers and artists.

21/02/2026

Reporting live from Johnston St

SURPRISE! In celebration of the ending of a chapter here at our first location 165 St Georges Rd, Fitzroy North, we are ...
27/11/2025

SURPRISE! In celebration of the ending of a chapter here at our first location 165 St Georges Rd, Fitzroy North, we are giving all our angels 20% STOREWIDE 🫶🏻

Come join us Friday 28th Nov & Saturday 29th Nov for our final celebrations in-store or shop online and the discount will be applied at checkout 💌

big dump incominggg of some of our fav pics, fav looks and fav angels to celebrate the last few days of shopping at our ...
26/11/2025

big dump incominggg of some of our fav pics, fav looks and fav angels to celebrate the last few days of shopping at our first home! 165 St Georges Rd, Fitzroy North 🤍 Pull through today until Saturday

Bizarre Star ⭐️ Appeal 25' Drop 1 is in-store and online, with a wide curated collection of the cutest mix of undergarme...
24/11/2025

Bizarre Star ⭐️ Appeal 25' Drop 1 is in-store and online, with a wide curated collection of the cutest mix of undergarment, tops, thongs, leotards for summer coming up 🥵🔜

beautiful images featuring E404 pieces! by selected among the Top 20 finalists for Creative Showcase 2025! 🥇Photo: Ta...
22/11/2025

beautiful images featuring E404 pieces! by selected among the Top 20 finalists for Creative Showcase 2025! 🥇

Photo:
Talent:
Stylist:
HMU:
Writer & Creative Consultant: .vsn

Emily Watson Resort 26 in-store looks with Jen & Paris 🛼🤍 shorts, capris, tops, skirts all available in-store & online
20/11/2025

Emily Watson Resort 26 in-store looks with Jen & Paris 🛼🤍 shorts, capris, tops, skirts all available in-store & online

After 5 years at 165 St Georges Rd, we are moving! 🏩 Last day at Fitzroy North: Sat, Nov 29th. We’ll be closed for the f...
18/11/2025

After 5 years at 165 St Georges Rd, we are moving! 🏩 Last day at Fitzroy North: Sat, Nov 29th.

We’ll be closed for the first two week of December as we prep our new space — not too far away. Our online store will only be offline from Nov 30-Dec 3.

Thank you for being part of this era(404)—through lockdowns, pop-ups, ever-changing layouts and floors and all the love inbetween. 💌

our good friend ESS.BEE .bee__ has dropped their new SUMMER collection! a wide range available in-store & online for yo...
17/11/2025

our good friend ESS.BEE .bee__ has dropped their new SUMMER collection! a wide range available in-store & online for you 🌏

photo
styling
hmua ._jenkins
talent

style ups with E404 pieces by on angel photo: styling: talent: all pieces available in-store & online
16/11/2025

style ups with E404 pieces by on angel

photo:
styling:
talent:

all pieces available in-store & online

very final sizes left of DIRT .dirt Shoes at E404, in-store/online for you! 🎱
13/11/2025

very final sizes left of DIRT .dirt Shoes at E404, in-store/online for you! 🎱

Paris & Willem in spring E404 looks 👯‍♀️Keep warm but stay cool and chic is so spring Melb/Naarm!
11/11/2025

Paris & Willem in spring E404 looks 👯‍♀️
Keep warm but stay cool and chic is so spring Melb/Naarm!

in ISA BOULDER Masc Line - hats, sweaters, hoodies, vests, trousers, sweatpants, scarves a wide range available in-stor...
09/11/2025

in ISA BOULDER Masc Line - hats, sweaters, hoodies, vests, trousers, sweatpants, scarves a wide range available in-store & online 🌪️

Address

165 St Georges Road
Fitzroy North, VIC
3068

Opening Hours

Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 7pm
Saturday 11am - 6pm
Sunday 12pm - 5pm

Telephone

+61422699618

Website

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