Tokyo Beauty Store

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Tokyo Beauty Store

Australia's 1st 100% Japanese Beauty Store

25/10/2021

The most hydrating lotion for your skin, this is one of my favourites.

You will smell subtle notes of rose as you apply this lotion, which provide a layer of calm [at least for me] in a skin routine.

Shigeta lotion offers both anti-aging properties and skin softening to ensure absorption of serum or creams.

You can shop this product and many more in our store, shipping direction from Australia 100% authentic Japanese skincare.

13/10/2021

Hyaluronic acid is a bit of a buzz in the beauty industry recently…

Though it has been apart of Japanese beauty for centuries.

The ingredient has become famed for its intense hydrating power and can be found in a host of skincare products.

The result? Smoother, plumper, more elastic skin. Perfect in the lead up to a big event, or if your skin is feeling a little tired. Using a high quality plat based product like Shigeta's ensures you have this sort of result from just one week of use.

Have you tried hyaluronic acid yet?

Shop this beauty online https://tokyobeautystore.com/products/dual-ha-concentrate

12/10/2021

One of the biggest skin concerns at this time of year is REDNESS.

The changing of the seasons can throw all the work you have been doing to keep your skin plump and hydrated throughout the colder months right off course. For those of us who suffer from allergies, it can get particularly tricky.

Here are a few natural J-Beauty ingredients to look out to help calm the skin and protect against irritation.

🌸 CAMELLIA OIL – rich in fatty acids, this flower-derived oil improves elasticity and strengthens the skin barrier to prevent against irritants

🌸 WAKAME – Derived from seaweed, it is a great anti-inflammatory full of antioxidants to nourish and protect the skin.

🌸 TSUGARU LICORICE ROOT - used for centuries to treat skin conditions like eczema, it is an incredibly soothing ingredient that works to soften and nourish the skin.

What are some of your favourite ingredients to nourish the skin?

03/10/2021

In 2013 I moved to Tokyo and became fascinated by the skin of local women and the products they used.

When I think back to my first times in drug stores and departments stores within Japan, I was overwhelmed. I was constantly researching, using tools like Google translate, which at the time were patchy and left large gaps or provided incorrect translations often.

I had to learn Japanese for certain terms that when directly converted were random and funny.

Persistence is key, and an open mind to try new things.

I added lots to my cart, took it home so I could further research and understand.

This is how Tokyo Beauty Book was formed. Through the desire to share my insight into J Beauty with others and offer my knowledge to the wider community.

How did you start your journey into the world of J Beauty?

01/10/2021

With half our country in lockdown, I am sure hair washing has slipped to the back burner...

Did you know in Japan washing your hair everyday is normal for most?

This daily practice is so ingrained in their culture, fresh clean hair is an integral part to beauty and routine maintenance in Japan.

That said, it is hard to actually pin point the exact reason why!

Essentially washing hair is part of the Japanese ritual of bathing, which is a daily process in the evening of washing the body and hair, before soaking in the bath at night.

This is an age old purification ritual, that helps to cleanse the body and mind and prepare for a good nights sleep.

Have I inspired you to dip in for a hair wash and soak tonight?

12/09/2021

Full of hydration for your skin, this is one of my favourite *ever* lotions.

You will smell subtle notes of rose as you apply this lotion, which provide a layer of calm [at least for me] in a skin routine.

Shigeta lotion offers both anti-aging properties and skin softening to ensure absorption of serum or creams.

What is your favourite lotion and why?

https://tokyobeautystore.com/collections/lotion/products/awakening-moisture-lotion

11/09/2021

You might be wondering how Japanese beauty products stack up against western cult favourites.

I recently put Fairy Drops Scandal Queen to the test and compared it with Too Faced Better than S*x mascara.

I have tried Better than S*x before, and it was a little lack lustre. I didn’t quite understand the hype. In my research for this comparison project, I learnt that Better than S*x needs to breath to allow it to thicken before use. I have never really come across this advice, but it’s true. I opened it, gave it a few weeks before trying. It is a clumpy application, that doesn’t define each lash, it creates fullness by coating a few lashes together. The look for me is too obvious and clumsy.

In contrast to Scandal Queen, who elegantly lengthens each and every lash. The length and curl extend the eye and for everyday wear I prefer the control offered by J Beauty cult favourite. To move beyond your daily look, you can build coverage to create a heavier look and add more volume to the lash.

For me, it’s still J Beauty.

I want to know your favourite products, that have a competitor that you want me to road test and compare.

https://tokyobeautystore.com/collections/mascara/products/scandal-queen-ii-mascara-waterproof

10/09/2021

What is your next investment in YOU?

Personally, I am looking forward to a spa facial treatment, I have been reading a lot about hydra facials and am intrigued.

05/09/2021

Rival to both Better than S*x and They’re Real mascaras, the Fairy Drops range has a patented wand, which delivers precision application for your best lashes yet.

This cult favourite is one of the most impressive mascaras I have even used so I felt it was really important to have this and many other Fairy Drops products join Tokyo Beauty Store, bringing the world of Japanese beauty to you.

Ready to click ADD TO CART? https://tokyobeautystore.com/collections/mascara/products/hyper-quattro-mascara-ii-film-type

26/08/2021

I became a Tokyo resident back in 2013 and was quickly fascinated by all that Japanese Beauty had to offer, though information in English was scarce.

I set out to explore the world of J Beauty and create reliable reviews and educational resources for those living in, visiting and simply exploring Japanese skincare and cosmetics.

When I first began, information on the packaging was rarely in English, which is slowly changing as the world discovers the traditions of Japanese beauty that have existed for centuries.

Using tools like Google translate, weren’t very reliable either. I remember searching for the term; stratum corneum, which translates in English to “the h***y layer”, but in actual fact it refers to the outermost layer of the skin.

Lots of laughs were had trying to understand packaging both in drug stores, and just buying products so I had more time to research at home.

I would love to know how you began your J Beauty journey and what led you here ⬇️

02/12/2020

We are so EXCITED to finally announce that the cult favourite FairyDrops Mascara and Liquid Liner family are all going to available very soon from Tokyo Beauty Store!!

Make sure you follow us here on Instagram or subscribe to our newsletter to stay up to date on the Australian launch 🧚‍♂️

15/10/2020

Wearing a face mask means our eyes and brows are working overtime to express ourselves. More than ever, I find grooming and defining my brows before I go out to be my #1 priority (after my SPF50+ of course!).

Japanese eye products are the BEST! They are so easy to apply and so fine you can mimic natural hair strokes. Also the formulas are built to stay all day (even in the insanely humid Japanese summer).

At Tokyo Beauty Store we have two variations of BrowLash Eye Pencils (swipe to see the breakdown). Both have micro gel pencils and then you can choose if you prefer powder or fine liquid pen.

Did I mention these are only $24 each! So affordable. Love Japanese drugstore eye makeup products 🙌🏻

Shop the 🔗 in the bio.

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Geelong, VIC

Website

http://www.tokyobeautystore.com/

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