27/04/2025
50 DAYS is closing (continued)…
Our extended gratitude to our handpicked ambassadors who played an important part in our community. We purposefully stayed away from online influencers and carefully considered people who were trusted in the outdoor industry for their skill and prowess. They were your teachers, your friends, your colleagues, your family next door, who all go on amazing adventures that you secretly admire.
When we started 10 years ago, ‘ultralight’ was still a relatively unknown and untrusted quantity. We have witnessed an innovation in quality of materials and products in this time and our ambassadors helped (even when they didn’t think they were) to create this sense of trust in our brand. A massive thank you for your contributions (in no particular order) .hogarth
& Rach Dobson.
To all our friends who helped us along the way, you know who you are… THANK YOU.
Thank you to the lands we adventure, rest and live on, and to the Traditional Custodians who have cared for country over a Millenia. We recognise that without you 50 DAYS would never have existed.
There is more we would like to do, however for now this will have to be enough. We will now turn our energy towards rebuilding our lives, and close our doors at the end of this financial year.
