25/06/2026
Sometimes the best new products don't start as new products at all...
They start with a conversation.
When we first released the Reef Reaper Series, it was designed as a heavy-duty reef rig for serious country like the Swains Reef. Heavy wire, strong hooks and built to handle the fish that don't give second chances.
Then the messages started coming in.
*"Can you build the same style of rig with lighter wire?"*
Not because the original wasn't working...
But because plenty of fishos wanted the same proven twin-hook design for more general reef fishing, where a heavy trace wasn't always necessary.
So we listened.
The result is the **Reef Reaper 40**.
Built on a tough yet flexible 40lb black-coated wire trace, it still offers protection against bite-offs from mackerel, barracuda and other toothy species, while being a versatile option for everyday reef fishing.
Over the past few months, we've continued listening to customer feedback, and the range has grown even further.
What started as a single colour is now available in a range of proven colour combinations, giving fishos more options to match different conditions, water clarity, or simply fish with the colours they have confidence in.
One thing we've learnt over the years is that some of our best ideas don't actually come from us.
They come from conversations with Australian fishos.
If enough people keep asking for the same thing, there's usually a good reason. We listen, we test, and if it works, it becomes part of the range.
So if you've ever sent us an idea, suggested a change, or asked if we could build something different... thank you.
There's a fair chance you've helped shape the products we make today.
🎣 Hand tied in Queensland.
🇦🇺 Built for Australian conditions.
🎨 Now available in multiple proven colour options.
Because every reef is different... and every fisho has a favourite.