28/10/2020
Euca - From humble beginnings in country Victoria, to a small factory in Williamstown Melbourne then onto the current modern facility in Altona Melbourne, Euca has been growing a strong but loyal following of its famous quality cleaning products.
Charles Henry Goodall began this business by distilling eucalyptus oil from a small distillery near Avoca in Victoria in the early 1900’s. Eucalyptus was found to be an exceptional cleaner and natural disinfectant, so the family business of “cleaning” was born from this, and the reason for the use to this day of eucalyptus in Euca products is based from these humble beginnings.
The brand “Red Star” was the original business name from that era, and eventually in 1936, (over 80 years ago) became a registered company known as the “Chemical Refining Company” and more recently “Lightning Products”, but is now more commonly known as “Proud Products”
Owned and run today by Charles Leigh Goodall (Henry’s son), this family business is now a third generation Australian family owned business.
Towards the late 60’s into the 70’s a need to provide a laundry powder to the trade for washing mechanics overalls and work gear gave birth to the laundry range we know today as “Euca”. Euca was born of an old family tried and true recipe using eucalyptus of course, but the blend was also very special as it contained no other harsh fillers or chemicals.
Euca has a proven ability to not only clean clothes well, but clean your washing machine, look after your skin and environment and be extremely economical to use as well, being a true concentrate, not like so called other washes. It is a very unique product in the market today.
Proud Products have quietly been innovating a whole range of unique cleaning products that out-perform expectations and generally have many varied uses. They work so well, it is hard to pigeon hole them for one specific purpose. Some pivotal key developments have been;
Euca laundry products were designed and tested from the beginning as pure concentrate powders and liquids, with no added fillers like in supermarket brands. No added nasties that causes issues for human skins and bronchial airways. Euca’s unique blend is also extremely low in phosphate in the powder formula, and no Phosphate at all in the liquid, which make both very beneficial in grey water on plants.
Tuff was made originally to be a biodegradable “green” workshop cleaner / degreaser. The Citrus and Eucalyptus combine to make a powerful “Tough” cleaner that is completely non caustic and non corrosive. Tuff’s abilities quickly made its way into the “HOME” being a safe cleaner to use in the oven, on the BBQ, benches, laundry, bathroom …. anywhere . Why use a caustic cleaner in your home and cooking surfaces when you can use TUFF. We say “What doesn’t Tuff Clean”.