08/03/2026
RARE BUSINESS OPPORTUNITY — IP + INVENTORY SALE
Are you looking for a ready-made niche e-commerce business with an extraordinary domain portfolio and substantial physical inventory?
Babushkas is a unique, established brand specialising in Eastern European gifts, collectibles and jewellery — and it's available for sale as a complete package.
What's included:
25+ premium domain names including
babushkas.com, babushkas.com.au, russiandolls.com.au, nestingdolls.co.uk, ambershop.com.au and many more — covering AU, NZ, UK and global markets.
Trademarks in Australia and the UK.
$355,000+ in retail inventory including:
Matryoshka nesting dolls — a large range and we can put you in contact with the relevant suppliers.
Authentic Polish amber jewellery
Pavel Althamer artwork
Hand-painted Easter eggs ($6–$2,000)
Czech & German marionettes
Wooden Polish chess sets
Russian lacquered boxes & jewellery
Bagorodsky toys, Xmas decorations & more
Why this is an opportunity:
The website currently underperforms — meaning large upside for a motivated buyer. The domains alone represent years of brand-building.
The inventory is priced at retail value so you can make an offer based on that. There are also some fittings worth maybe 20-30k or more to replace. Two nice jewellery cabinets as well as other fittings.
Someone with digital marketing skills could turn this into a serious business quickly.
There is an option to re-start a bricks and mortar shop, the Melbourne CBD would be the best place for this but I can give you a few other suggestions as well if you are serious.
Ideal for: an e-commerce operator, gift retailer, Eastern European cultural enthusiast, or anyone wanting a head start with an established brand identity.
Serious enquiries only. Please message me directly or contact me (Richard) by phone 0401 889 387 (on Melbourne time)