09/09/2026
There’s a version of running a business you see from the outside, and then there’s the version that actually happens behind the scenes.
Seven years ago, we had an idea for a potion kit, launched a website and hoped someone other than our family might buy one.
We definitely weren’t thinking about trademarks, international toy safety standards, warehouse capacity, licensing agreements or what we’d do if nearly 1,000 orders landed in a single day. 😂
We were just trying to make something we thought kids would love.
Since then, we’ve moved warehouses, grown a team, been on Shark Tank, won awards, worked with brands we never imagined we’d work with and watched potion play become a whole category of its own.
But some of our biggest lessons haven’t come from those big moments.
They’ve come from getting things wrong, growing too quickly, saying yes when we probably should have said no, spending money on things customers may never see because we knew they mattered, and learning when to stick to what we believe in.
We understand our business much better now too.
The fizzing and mixing is ridiculously fun, but what has kept us excited about creating these kits for seven years is everything we can wrap around that play: imagination, stories, confidence, kindness, bravery, worries, gratitude, nostalgia and a little bit of childhood magic.
There are plenty of things we’d do differently if we were starting again.
But I’m also glad we didn’t know everything we know now, because I’m not entirely sure we would have been brave (or naive 😂) enough to start.
So these aren’t really business lessons.
They’re just seven things two sisters have learnt while figuring it out as we go.
And to everyone who has bought a potion, told a friend about us, shared a post or simply followed along.....
thank you for being part of it.
Seven years down.
And we’re nowhere near finished. ✨
Jacinta & Alicia xx
