MUSA Swimwear

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Pretty is easy. Quality is in the details.Here are 5 things we always look at when it comes to swimwear — from the fabri...
14/08/2026

Pretty is easy. Quality is in the details.

Here are 5 things we always look at when it comes to swimwear — from the fabric and construction to the little details that make a piece last.

Because your bikini should be more than something you love wearing once. 🤎

You know where to find me
09/08/2026

You know where to find me

We spend so much of our lives trying to be consistent.But maybe we’re not meant to be.Maybe we’re allowed to be soft one...
07/08/2026

We spend so much of our lives trying to be consistent.

But maybe we’re not meant to be.

Maybe we’re allowed to be soft one day.
Loud the next.
Elegant.
Ridiculous.
Wild.
Sacred.

We can be all of it.

That day at Casa Campana, Cami put on a white wig just because it made us laugh.

And somehow, those became some of our favourite photos.

Because authenticity isn’t about having one personality.
It’s about giving yourself permission to have many.

06/08/2026

One swimsuit. Five moments.

Meet Essenza — designed to go far beyond the beach.

Style it with the pieces you already own and take it from poolside mornings to beach afternoons, aperitivos, sunset dinners and city nights.

Because true versatility means buying less and wearing more.

Wear more. Buy less.

Discover Essenza from our La Dolce Vita collection. ☀️🤎

31/07/2026

The problem of being the founder: you keep one of each, then it's extremely hard to choose.

You can shop the Essenza One-Piece in our online shop (link in bio).

We don't restock.

30/07/2026

Quality isn’t always visible. It’s something you feel.

Ever since I started designing swimwear, I can’t help but notice the little details—the fabric, the stitching, the lining, the way a piece sits on your body.

This isn’t only about expensive vs. cheap.
It’s about understanding what you’re wearing and why quality makes such a difference.

⸻

26/07/2026

Maybe the Italians were onto something.

Il dolce far niente.

The sweetness of doing nothing.

In a world that constantly tells us to do more, achieve more and stay connected, slowing down can almost feel unfamiliar.

But maybe that’s exactly why we need it.

La Dolce Vita was inspired by those simple moments—sun on your skin, long lunches, salty hair, good company, and nowhere else to be.

I’ll never forget MUSA’s very first campaign.We shot it at Casa Campana, arguably one of Australia’s most photographed h...
24/07/2026

I’ll never forget MUSA’s very first campaign.

We shot it at Casa Campana, arguably one of Australia’s most photographed homes, just before it was sold.

I somehow managed to secure it, and only later discovered it was the very same house where Cameron Hammond photographed one of Triangle’s most iconic campaigns years ago. It felt like one of those little moments the universe quietly puts in your path.

What I’ll remember most, though, isn’t the house.

It’s the energy. The laughter. The chaos in the kitchen. The girls who brought this campaign to life with so much joy, the incredibly generous owner who believed in the project from day one, and Emilia, whose talent and creativity made these images what they are.

None of this would’ve been the same without you.

Forever grateful. 🤍

23/07/2026

Designed to move with you.

Whether you’re swimming, stretching, surfing, chasing sunsets or simply slowing down, the Essenza One-Piece is made to feel like a second skin.

Because the best swimwear is the one you forget you’re wearing. 🤍

The compliment we hear most from our Musas? “I can’t believe how soft this fabric is.” 🤍One of the biggest misconception...
22/07/2026

The compliment we hear most from our Musas?
“I can’t believe how soft this fabric is.” 🤍
One of the biggest misconceptions about recycled swimwear is that it feels rough or lower quality.
The truth is, our bikinis are made using REPREVE® recycled nylon—a premium performance fabric that’s incredibly soft, designed to hold its shape, and made to last season after season.
I chose this fabric because I wanted swimwear that feels beautiful on your skin while making more thoughtful choices about the materials we use.
For me, sustainability is about contributing to less waste by creating pieces you’ll genuinely love and wear for years—not just one summer.
Had you heard of REPREVE® before?

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Murwillumbah, NSW

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