30/06/2026
1. Not charging enough
I consistently undervalued my work, my skills, and the years it took to develop them, even though the prices were still considerably high, i tried to stay affordable rather than being honest with what the work actually cost to create. I kept using the same formula that I made in 2020 even though by 2026 the price of silver had a 220% increase costing me 6x more.
The result wasn’t accessibility really, it was exhaustion.
2. Not hiring enough help
I spent too long believing I needed to do everything myself. I loved wearing all the hats, until I didn’t. Admin, packing orders, customer service, bookkeeping, marketing, photography, website updates—it all sat on my shoulders. The cost of help felt expensive, but the cost of doing everything alone was much greater at the end of the day.
3. Keeping everything within Australia
I was committed to sourcing and manufacturing locally, yay for high ethical standards!
But I underestimated how difficult that would become financially. While supporting local industries aligned with my values, it often meant higher production costs and fewer options. I don’t know if I still would change this element of my work next time though.
4.Attempting to have extreme sustainability and ethical standards while also “pricing for the people”
I tried to absorb the true cost of ethical production rather than passing it on to customers. Sustainable materials, fair labour, local manufacturing, low-waste practices—all of these have real costs. I wanted luxury standards with accessible pricing, and eventually I became the one paying the difference.
5. Not creating a solid weekly routine
Without structure, every day felt urgent. I bounced between making, shipping, emails, accounting and problem-solving without clear boundaries in the end. The more motherhood and exhaustion crept into my world it was harder to commit and stick to a plan for work.
A business needs systems just as much as it needs creativity.
Number 6 in the comments! ✨