Headstart Toys

Headstart Toys Bringing joy to children worldwide! HeadStart is the driving force in the Australian toy industry. Our brands are represented by all of our people.

From humble beginnings in 2005, HeadStart is now a major player in the business of "Toys". Our company was built with tradition and knowledge and grows because of our stable of brands, our fresh and innovative approach to campaign strategies and our people. We passionately believe in the power of our brands, and our ability to find new and better ways to connect our brands to our consumers through our relationships with retail, media and partners. Our people are diverse, innovative and above all leaders in their field. Our people are driven by inspiration and success, and we always achieve results.

🎀 Hello Kitty characters… but make them UwU! 🥹💕Your favourite Sanrio cuties have had the sweetest little makeover, bring...
03/09/2026

🎀 Hello Kitty characters… but make them UwU! 🥹💕

Your favourite Sanrio cuties have had the sweetest little makeover, bringing all the UwU cuteness to your collection! 🩷✨ From Hello Kitty to Kuromi, these adorable designs are packed with cute details, playful expressions and plenty of kawaii charm.

Get ready for maximum cuteness! 🎀

📍 Find the Hello Kitty UwU collection at BIG W!

Shop now: https://www.bigw.com.au/search?text=uwu

Which Disney Cubeez are you taking home? 👀✨Grogu, Buzz, Jessie and Spider-Man have all joined the Cubeez crew! These ado...
31/08/2026

Which Disney Cubeez are you taking home? 👀✨

Grogu, Buzz, Jessie and Spider-Man have all joined the Cubeez crew!

These adorable little plushies are the perfect size for collecting, displaying or taking your favourite character wherever you go.

The hardest part? Choosing just one! 😍

📍 Available now at BIG W

Shop Online: https://www.bigw.com.au/search?text=disney+cubeez

28/08/2026

Sweet dreams and even sweeter cuddles! 🧸🍬💗 Meet Sweet Treat Bear, a limited-edition Care Bear made for anyone with a serious sweet tooth!

With her pastel green fur and shimmering sparkle finish, Sweet Treat Bear is the perfect mix of cute, cuddly and collectible. ✨ Plus, she comes with a certificate of authenticity, making this special bear one to treasure.

🍭 Add a little extra sweetness to your Care Bears collection at MYER!

Shop Now: https://www.myer.com.au/p/care-bears-limited-edition-sweet-treat-bear

25/08/2026

Step into the action-packed world of Nintendo Super Mario with an exciting range of figures, playsets and vehicles inspired by the Mushroom Kingdom. From the mighty Big Bad Bowser and Bowser’s Airship to Mario Kart Coin Racers, Yum Yum Yoshi, Princess Peach and more, there’s a character or adventure waiting for every Super Mario fan. Collect favourite characters and recreate iconic moments with this action-packed range.

Key Features
Official Nintendo Super Mario products inspired by the much-loved Mushroom Kingdom.
Featuring favourites including Mario, Princess Peach, Bowser and Yoshi.
Range includes figures, playsets, vehicles and interactive style play experiences.
Explore Big Bad Bowser, Yum Yum Yoshi, Bowser’s Airship and Bowser’s Castle.
Race into action with Mario Kart Coin Racers.
A range designed for Super Mario fans and collectors.
Multiple products available to collect and enjoy.

Available now at The Gamesmen, Popcultcha and Mr Toys

Attention, Crawlers! 🚨 Your next piece of loot has arrived.The Dungeon Crawler Carl action figures are now available to ...
25/08/2026

Attention, Crawlers! 🚨 Your next piece of loot has arrived.

The Dungeon Crawler Carl action figures are now available to pre-order, featuring Prepotente, Mordecai and the iconic Princess Donut + Carl duo. 👑⚔️

Perfect for fans who want to keep the dungeon going long after the page has been turned.

💥 Secure yours now and get your collection ready for the next level!

📍 Pre-order at EB Games

https://www.ebgames.com.au/product/toys-and-collectibles/379681-dungeon-crawler-carl-prepotente-action-figure

https://www.ebgames.com.au/product/toys-and-collectibles/379680-dungeon-crawler-carl-moredecai-action-figure

https://www.ebgames.com.au/product/toys-and-collectibles/379679-dungeon-crawler-carl-princess-donut-carl-action-figures-2-pack

💜 It’s Kuromi time! 💜Bring some mischievous Sanrio energy to your collection with this adorable 14-inch Kuromi plush! 🖤✨...
24/08/2026

💜 It’s Kuromi time! 💜

Bring some mischievous Sanrio energy to your collection with this adorable 14-inch Kuromi plush! 🖤✨ With her signature look and super-cute style, she’s ready for cuddles, adventures or to take pride of place with your favourite Sanrio characters.

A must-have for Kuromi fans and collectors who love a little bit of attitude with their cute! 💜

📍 Available now at EB Games

https://www.ebgames.com.au/product/toys-and-collectibles/340114-sanrio-kuromi-14-plush

Say hello to Hangyodon! 💙🐟 This lovable Sanrio character is making a splash in plush form, and he’s ready to join your c...
21/08/2026

Say hello to Hangyodon! 💙🐟 This lovable Sanrio character is making a splash in plush form, and he’s ready to join your collection!

At 14 inches, he’s the perfect size for big cuddles, displaying on your bed or adding a little extra Sanrio charm to your space. ✨ Whether Hangyodon is already your favourite or you’re looking for your next Sanrio obsession, this adorable plush is ready to come home with you! 💙

📍 Find Hangyodon now at EB Games

https://www.ebgames.com.au/product/toys-and-collectibles/340116-sanrio-hangyodon-14-plush

Hello Kitty and the Care Bears have teamed up to bring some extra cuteness to your collection! 💕✨ Meet Hello Kitty as Ch...
19/08/2026

Hello Kitty and the Care Bears have teamed up to bring some extra cuteness to your collection! 💕✨

Meet Hello Kitty as Cheer Bear, Kuromi as Harmony Bear, Cinnamoroll as Love-A-Lot Bear, My Melody as Share Bear and Hello Kitty as Funshine Bear!

Collect all 5 adorable 12” plushies and bring some extra love, cheer and cuddles to your collection! 🌈✨

📍 Available now at EB Games

https://www.ebgames.com.au/product/toys-and-collectibles/340121-hello-kitty-care-bears-12-plush-assorted

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15 Stamford Road
Oakleigh, VIC
3166

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